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Hughes is a UK, family-owned electrical retailer and rental/service provider, founded in 1921, offering appliances and consumer tech with delivery, installation and support online and in local stores.
Rebranding a 100-year-old, family-run business is no small task, but Hughes trusted us at Alive to do just that. From updating their logo and colours to shaping their brand messaging, we worked closely with their team at every level. Speaking with leadership, digital teams, and even staff on the shop floor, we truly understand their heritage and vision. The rebrand itself was a careful, considered process, ensuring every detail honoured their legacy while moving the brand forward. At the same time, we’ve also supported Hughes with fast-turnaround projects, proving our ability to adapt to both long-term strategic work and quickfire challenges. Our partnership is ongoing, built on trust, challenges, and fresh ideas.
“Alive worked seamlessly as an extension of our team, quickly understanding our business and customers. They’re reliable, patient and consistently follow through, embracing the revision process, which is invaluable for complex projects like a rebrand and website refresh.”
Emily Stoten | Marketing Director
Hughes
