The comms team at KP Snacks wanted to provide their senior leaders and V&B Champions with an engaging resource that would help them to have conversations with colleagues regarding both D&I and wellbeing topics. They were aware that these two key audience groups needed support with discussion points, ideas, team activities, links to further resources and additional learning opportunities
We held a deep dive session with the comms team at KP to understand what they wanted to achieve from these resources and how we could package and deliver this content in an engaging and inspiring way. Our priorities were to keep the content simple and easy to use, editable and adaptable but with a degree of consistency, complement existing tools, resources and strategies, promote benefits and values and link with the KP Snacks EVP.
We created two templates, one for D&I and one for wellbeing. Based on the pre-defined topic of the month, we now source engaging content and activities, build the toolkits based on the agreed templates in line with brand guidelines, and send to KP on an agreed date for sharing on.
Latest feedback from client:
Senior leaders are finding the toolkits, particularly the ideas, invaluable in helping them bring these topics to life.