Welsh Water, like many organisations, suddenly saw a huge portion of its workforce transition to remote working almost overnight when the coronavirus lockdown hit.
The organisation wanted to help its people adjust to this dramatic shift and provide support, ensuring they felt reassured and informed. Most of all, they wanted them to continue to feel part of the Welsh Water family. We helped them plan and populate three campaign weeks, each with a different area of focus – resilience, technology and teams.
We developed an overarching visual identity for the campaign – Me + We – as well as a narrative to wrap everything together. For each week, we then booked star speakers, produced useful guides and developed content for use on their digital channels – all using the Welsh Water brand of humour and humanity.
Feedback was universally positive – one member of the team saying the session featuring Wales rugby legend Sam Warburton had been his best day in 20 years at the company!