What we delivered – The power of storytelling
A book – Inspiring People – celebrating the Subsea7 people that enabled the company to become an established and successful player in the sub-sea engineering industry.
We designed and produced an elegant 220-page coffee-table book with specialised printing finishes, including spot UVs, double gatefold timeline and ribbon bookmark.
The book ran to almost 100,000 words over 32 chapters, more than 1,000 historical images, interviews, special feature sections and an infographic fold-out timeline.
The project was developed through a year-and-a-half of painstaking research, detail and effort.
An abridged online version was created, becoming a focal point of the Subsea7 corporate website.
In addition to the book, a full launch campaign was developed. This was transmitted around the world, across different time zones, and included videos, pull-up banners, social media graphics, an email campaign, merchandise items, posters and presentations.