Getting businesses and the economy back on track after months of the coronavirus lockdown was the daunting challenge facing Waltham Forest Council in east London.
A campaign was needed to bring the community together to support local businesses, with a focus on the uniqueness of Waltham Forest as a place.
We developed a strategy and messaging focused on short, impactful ‘micro-stories’ and calls to action. This was backed up with powerful hero photography, making local businesses and their owners the stars. The striking visual campaign was rolled out across out-of-home advertising sites, street-level displays, social media assets (static and animated), digital channels and supporting campaign materials (posters, stickers).