Gallery
Menu
Arm is the leading technology provider of processor IP, offering the widest range of processors to address the performance, power, and cost requirements of every device.
Arm’s volunteering rate is already above the industry average, but they wanted to increase awareness among employees of their volunteering policy: every employee has half a day per month to volunteer. They also wanted to ensure people felt informed about how to find and approach volunteering opportunities.
However, feedback from an internal survey showed that not all of Arm’s colleagues were aware of the policy or the opportunities available to them. While there were pockets of activity across the business, engagement wasn’t consistent. Arm wanted to build greater awareness so that everyone felt excited and motivated to take advantage of their volunteering allowance.
This campaign aimed to inspire employees to explore volunteering through Team Arm, engage with Team Arm content, and track their volunteering time. It was also an opportunity to highlight standout volunteers, celebrate their contributions, and reinforce the value of logging time spent volunteering.
Arm recognised the importance of reaching every employee with their campaign, making a compelling, personalised case for participation.
To achieve this, they partnered with us to develop a strategic communications approach. Together, we defined clear objectives, segmented audiences and mapped out key activities. Through surveys and focus groups with ‘Team Arm Champions’ across EMEA, APAC and the US, we uncovered common challenges such as limited time and uncertainty about opportunities. These insights helped us to shape a comprehensive communications plan and a cohesive campaign identity, ‘1 Million Minutes’. Our team provided engaging design assets for Arm’s internal design team to implement, including key messaging and volunteer outreach materials for seamless rollout.
Arm aimed to:
To achieve this, we developed a three-part strategy:
While we created the strategy, Arm executed it flawlessly.
After one week of the campaign being live, Arm tracked over 170,000 minutes or 2,800 hours of volunteering time. Compared to the 1,000 hours they had recorded a year prior, this was an enormous jump.
Our comms strategy boosted awareness of volunteering opportunities, helping employees and managers see its value. Arm advanced its corporate objectives of fostering community and giving back, both locally and globally, and ultimately increasing participation. This has resulted in a 159% increase in volunteering time and a 90% increase in the number of volunteers.
The dashboard below shows volunteering minutes following 1 week from launch.
The Check-in at 9 months after launch…
“We are happy to say we have reached the goal of 1 Million Minutes 3 months early and the internal response has been wonderful. Thank you to Alive for sewing the first seeds and bringing the campaign to life”
Anna Malan | Senior Manager, Global Employee Community Engagement
Arm
