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Say more with less

Say more with less

24th Jul 2025

Summer mode: activated.

But before you head off into the sun (or just dream about it from your desk), let’s take a leaf out of your holiday packing guide…

Because just like your suitcase, your messages don’t need everything. When audiences are already overwhelmed, the key is to travel light and make every word count.

CREATIVE WORKOUT:

Here’s how to cut the comms clutter and get straight to the point…

Step 1: Pick your overpacked message
Grab a real-life example. A stuffed-to-the-zip email, bloated update, or an info-heavy post. The kind that’s trying to say too much.

Step 2: Find your travel essentials
What’s the one thing your audience really needs to know or do? Strip it back to a single, crystal-clear sentence. The message equivalent of sunscreen. Non-negotiable.

Step 3: Shrink it for carry-on
Now turn that sentence into a headline, hook, or tagline. Short, sharp, sun-drenched. Think beach bar menu, not instruction manual.

EXAMPLE:

Before: ‘It’s important to submit your feedback by Friday because your insights help us improve our workflow.’

After: ‘Your feedback fuels our future. Submit by Friday!’

Now it’s your turn.
Trim the fat. Keep the essentials. And don’t forget to show us what you come up with. We’ll be the ones in flip-flops cheering you on.

 

INSPO WARMDOWN:
Minimalism encourages purpose…

We love minimalist design. Here are 25 beautiful examples and practical tips for minimalist creations. 5 and 19 are our personal favs!

 

 

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Jo Hobbs | Communications Manager

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“Alive worked seamlessly as an extension of our team, quickly understanding our business and customers. They’re reliable, patient and consistently follow through, embracing the revision process, which is invaluable for complex projects like a rebrand and website refresh.”

Emily Stoten | Marketing Director

“The whole project was amazing!…
As part of our team, Alive armed us with everything we needed. We didn’t have to do all the thinking and driving – Alive did this for us.”

Julie Taylor | Head of Group Communications

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Kath Evans | Director of Children’s Nursing

“It was a pleasure working with Alive. They were responsive, collaborative, and delivered exactly what we needed. They worked closely to the brief, took on feedback thoughtfully, and brought the campaign to life in a way that was both clear and impactful. ”

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