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Back2Basics

Back2Basics

CREATIVE WORKOUT:

Before every iconic logo, viral ad, or powerful campaign, there was a rough sketch, a simple idea, a scribble on a napkin.

Sometimes, the simplest visuals are the most powerful. Today’s challenge? Strip your comms back to the basics.

Get visual with your message in just 3 simple steps:

Step 1: Pick a communication you’re working on
This could be a campaign, internal announcement, presentation or social media post.

Step 2: Roll the clock back – way back!
Strip the message or idea down to its most basic visual form. Use stick figures, rough sketches, simple shapes or even doodles.

Step 3: Sketch it out
Draw your simplified version. Capture the essence of the message in its most primitive form.

 

INSPO WARMDOWN:
A life of doodling… 

Take a look at these rough, early sketches that shaped some of the world’s biggest brands. You may recognise some of these logos!

 

 

Image credit: Nike/Arek Dvornechuck

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