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Switch up your voice

Switch up your voice

11th Sep 2025

Your voice is yours. And in a world of robot-speak, that’s pretty bloomin’ valuable.

But let’s see what happens when you borrow someone else’s.

CREATIVE WORKOUT:

A fresh voice can unlock a whole new way of saying the same thing. Let’s give it a go.

Step 1: Pick your message
Grab a simple, snappy line to work with. Choose from these, or make up your own:

  • Nike – Just do it.
  • L’Oréal – Because you’re worth it.
  • Subway – Eat fresh.

Step 2: Switch up the voice
Rewrite your line in three different voices. Here’s a quick guide to help you play the part:

  • A late-night jazz DJ: smooth, laid-back, a little smoky. Think velvet words over slow sax.
  • A curious 10-year-old: full of whys, wonder, and mischief. Short bursts of excitement.
  • A sci-fi author: epic, futuristic, dramatic. Words that sound like they’re echoing across galaxies.

Step 3: Read them back
Spot what shifts. Which version feels funniest? Freshest? Most powerful?
Now imagine how you could use that new voice in your next comms challenge.

Share your best idea with us and experiment with your favourite new voice in future messaging moments.

 

INSPO WARMDOWN:
Memorable messages…

Think your new voices are bold? See how some of the world’s most famous ad slogans held up when regulators put them to the test. Read more here.

 

 

 

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