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Let it fly!

Let it fly!

21st Nov 2025

Let it fly!

Some bird names sound like they were invented at 2am by a sleep-deprived creative team stumbling out of the pub.

That’s exactly why they’re great for this exercise.

We’re turning three brilliantly named birds into rapid-fire brand concepts.

CREATIVE WORKOUT:

Your mission:
Bring your chosen bird to life as a brand that fits the name and energy it gives you.
When you’re done, share your mini-identity name, personality, and sketch.
We’d love to see which bird brand truly takes flight.

Your brief:
Create a logo for your chosen bird. fast, simple, instinctive.

Step 1: Pick a bird (or use your own):
1. Blue-footed Booby
2. Superb Bird-of-Paradise
3. Satanic Nightjar

Step 2. Add personality
Describe your brand in 3-5 words based on the bird’s name
e.g. vibrant, chaotic, mysterious, elite, rebellious.

Step 3. Logo sketch
Do a very quick rough sketch, shape, colours, symbols, whatever comes to mind.
No artistic skill required; we’re focusing on ideas, not polish.

Share your strongest concept, the one that truly takes flight.

 

 

 

INSPO WARMDOWN:
Flocking around…

Hungry for more? Take a look at these funny bird names for extra inspiration. Who knows, one of them might spark an unexpected campaign, department or new initiative name. And if you’re not quite bold enough to use the full name, try an abbreviation. Those in the know will know!

Photo: oliver.dodd/CC-BY-SA2.0

 

 

Join the creative bootcamp and sharpen your creative thinking
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