Time for some breaking news.
For this activity, you’re the editor-in-chief and your scoop is entirely imaginary.
Announcements don’t have to be dull or predictable. Sometimes, the best ones are playful, surprising, and designed to spark a smile.
This low-stakes creative exercise gives you space to explore what’s possible. When there’s no pressure for the idea to work or be right, you can pause judgment, play, and build confidence. And that momentum is what fuels stronger ideas when the stakes are higher.
Ready to cause a stir?
CREATIVE WORKOUT:
Boring meetings are cancelled.
This workout: invent an imaginary announcement launching a new workplace policy to make meetings unmissable. Choose a theme to make your meetings more engaging, such as pets, dance, music (or your own), and write a brief announcement.
Example:
Subject: Everybody dance now
Note: All meetings will now be conducted exclusively via interpretive dance.
Step 1: Headline it
Write your subject line.
Step 2: Add the detail
One or two lines explaining the announcement.
Step 3: Bring it to life
Draft it as a Slack post, an all-staff email, or a poster to bring it to life.
WHY IT MATTERS:
This isn’t just for laughs. It’s a fast way to flex headline-writing muscles and practice cutting through the noise.
That same skill is gold dust when you’re crafting campaigns, shaping updates, or slicing through inbox clutter.
INSPO WARMDOWN:
Hitting the mark…
Need proof that internal comms can be bold and brilliant? Check out these 5 standout campaigns for instant inspiration.
Image via vevox.com
