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Brand remix

Brand remix

8th May 2025

CREATIVE WORKOUT:

When musicians hit a creative block with original music, sometimes they’ll switch it up and start a remix. They take something familiar and flip it into something fresh.

Grab your creative turntables, it’s time for a Brand Remix.

Get your imagination flowing in just 3 simple steps:

  1. Pick 2 brands or products
    Think big, think weird, think random, any two!
  2. Choose a signature element from each
    This could be the design, a strapline or even the form and function of the product.
  3. Remix the two brands or products together
    Blend, mix or combine them together to create something unexpected, clever, or just plain fun.

Campbells soup in a Pokemon ball

EXAMPLE:
Here are a couple of example methods to get you started…

Apply a famous marketing slogan or visual style to a completely different brand.
Example: McDonald’s “I’m Lovin’ It” but for a luxury fashion brand

Combine two products or brands that don’t typically overlap to create a new concept.
Example: Pokémon meets Campbell’s Soup

 

Image credit: Jaime Sanchez

 
 

Join the creative bootcamp and sharpen your creative thinking

 

Kit Kat in McDonalds fries packaging

INSPO WARMDOWN:
A remix visual DJ…

Check out amazing brand remixes brought to life by visual artist Jaime Sanchez here.
 
 

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