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Ideas to Add Oomph to Employee Magazine Interviews

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Ideas to Add Oomph to Employee Magazine Interviews

It’s said that there are three rules to success in business…


A great way to help that happen is through your internal magazine. Employee interviews in internal publications can be engaging, social, and fun and they can help colleagues connect with each other in an easy-going, lighthearted way. A well-considered employee presence delivered with a personal, human touch helps to create a powerful sense of belonging and ownership – it’s ‘our magazine’ representing ‘our people’.

It’s important to keep the content of this feel-good platform fresh and relevant to keep readers coming back for more. There are lots of quirky ways to go about introducing employees to the rest of the organisation by injecting some energy in to your employee interviews…


Creative companies are always coming up with fresh and engaging ways to present their people to the public. There’s a lot we can learn from this, swiping some cheeky ideas to transfer to our internal environment. The websites to look out for are the ones that focus on people, rather than abstract company info or dull product detail. Peruse your favourite funky companies to see how they do it.

Some of the best ideas we’ve spotted include heaps of humour, creative imagery, cartoon portraits, random facts, yearbook presentation styles, ‘skills scales’, top trumps type features, personal stats cards and super hero power capabilities. All these approaches work well for printed publications as well as digital channels where you can use different formats like video and animation too.

Here are some examples of nifty team pages to get your creative thoughts flowing:
The Wow Company 
Digital Marmalade


If your employee magazine has been around a while it may be time for a refresh.

Have a think about how the questions you ask set the tone for you employee interviews. Some of the more lighthearted options can help employees to ‘open up’.

Here are 20 of our current faves:

  • What gets you out of bed in the morning?
  • How would you describe your day job to a child?
  • What is your biggest achievement to date – personal or professional?
  • What does a typical day look like for you and what are you currently working on?
  • What three words would you use to describe your role?
  • If you could switch jobs with someone, who would it be?
  • What is on your wish list for your next five years here?
  • What are your biggest professional challenges?
  • If you could choose anyone, who would you pick as your mentor?
  • If you could change one thing about working here, what would it be?
  • What do you like most about your job?
  • What advice would you give to recent new entrants?
  • What’s your most memorable facepalm moment?
  • When was the last time you laughed so hard you cried?
  • What is your motto or personal mantra?
  • What’s your favourite blog?
  • What’s the most recent app you’ve downloaded but are yet to use?
  • Given a chance, who would you like to be for a day?
  • What’s your favourite line from a film?
  • What is your guilty pleasure?


Another way to freshen up an interview feature is to give it a new identity. Internal magazine features don’t have to be dry, corporate content. Rather than a humdrum Q&A session, get a little creative with the format. We’ve come across some really strong internal magazines where the employee interview always hits the spot in the popularity stakes. These include:

  • One Minute With…
  • Stuck in the Lift
  • Q&A by the Coffee Machine
  • Spotlight On…
  • Lunch Break Roulette
  • Centre Stage
  • An Audience With…
  • On the Grapevine


If interviewing doesn’t come naturally to you or it’s just time for a fresh approach – there is another way.

Readers have a unique relationship with each other, understanding the right questions to ask while also knowing what people want to read about. Employees understand the priorities, the subjects that they’re all talking about, and the juicy stuff that gets all the hits. Cutting out the middleman can uncover this detail faster and produce a purer, more sincere result. You can set a few parameters or guidelines but really you want to hand over the reins and encourage some creativity!

Ask employees to simply record it and send you an audio file – that way you’re not waiting for a finished product that’ll never come. You’ll be pleasantly surprised by the raw, unadulterated dialogue!


Take a good look at how you’re currently presenting your employee interviews. Could you be a little more creative? A spot more stimulating?

Ask employees what they’d like to see, have some fun with a few new ideas and introduce your people in appealing ways. People love to see a familiar face, ‘one of them’. A fresh new look to your employee interviews will certainly peak the interest of your readers and could end up being your most loved feature.

If you’d like us to take a look at your internal publications and give our own unique perspective then drop us a line. We’d love to hear from you!


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Emily Stoten — Head of Marketing, Selecta

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Jo Hobbs — Communications Manager

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Sarah Crowdy — Campaign and Media Officer Communications, South East Water

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Sobha Varghese — Tata Consultancy Services

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DR ELENI ATHANASAKOS, Lead Paediatric Clinical Scientist — NHS Barts Health

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

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Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

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Georgia Beech — Internal Communications Specialist, Ocado Group

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

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Alana Khaytin, Communications Specialist — Braskem America

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Sara Langston, Patient Engagement & Marketing Manager — italk

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

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Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

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Jack Grasby — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

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At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
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