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Make wellbeing iconic

Make wellbeing iconic

8th Jul 2025

CREATIVE WORKOUT:

What if a simple wellbeing tip sparked a cultural moment?

This week’s challenge: take a wellbeing idea and turn it into an iconic campaign concept.

Step 1: Your wellbeing focus
Focus on something we all need… a digital detox.

Step 2: Spark ideas
Set a 10-minute timer.
Create 3 ideas for a breaking news headline.
Imagine it’s splashed across the front page.
Go big. Go bold.

Step 3: Test the impact
Share your favourite headline with someone. If they smile, nod or want to join in, you might have struck gold.

 

Mental health. 2 men at a Norwich city Football match

INSPO WARMDOWN:
Harder to spot…

This campaign tackles one of the most devastating challenges to mental health and transforms it into a powerful, emotionally charged video, using football as the lens to tell its story. It’s a striking and unforgettable piece. Keep an eye out for the campaign twist at the end. Watch it here.

 

 

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