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Why Internal Comms Floats Our Boat 

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Why Internal Comms Floats Our Boat 

‘Why are Alive With Ideas so passionate about internal communications?’

The short answer is that there are fantastic opportunities to have fun, be creative and build on the work we’ve done before.  As we get asked this question a lot, let us take some time to explain why in a little more detail.

Before Alive was formed, as two fresh young whippersnappers we were working in a few different creative agencies on a broad range of projects, above and below the line, digital, environments, events, packaging – you name it.  During this time internal comms projects were becoming an ever-increasing presence in our work lives. Projects for big brands/businesses like Molson Coors, Brit Insurance, Lilly, Pfizer, GSK, Nominet, Kimberley Clark, British American Tobacco and Caffe Nero fed our desire to build our own agency. As friends and colleagues, we found ourselves compelled to use what knowledge we had accrued, our enjoyment of the internal comms industry specifically and in a way we could put a personal creative spin on things. We set sail on their own voyage knowing we were responsible for our own journey. Alive, a unique ideas agency with internal comms at its beating heart, was launched in 2009. Using and building on the skills and techniques developed over those years, the passion for what Alive does has continued to strengthen and expand our knowledge, experience and love of this industry. To this very day!


So back to why IC? Internal Communications is the key to keeping a company’s most valuable asset engaged and committed to driving a successful business – the employees that make up every organisation. That means that we’re focusing on a moving target, a living, breathing entity. Through internal comms, we’re doing our bit to shape the most important element of any business and creating those warm, satisfying feelings of a job worth doing. In our experience, we’ve found that those who live and breathe internal comms are much more grounded, easy going people yet seem to exude a naturally creative quality. The IC professionals that we’ve met are bursting with personality, which makes them people you can really get along with and enjoy working alongside (and enjoy the occasional drink with, of course). We continue to be delighted to be involved in a community that’s jam-packed full of such characters both online and in the flesh! We also relish the fact that IC professionals are adaptable and open to suggestions that push boundaries, embracing the ideas of others. We love that!


Another highlight of IC that gets us hopping from our beds in the mornings is the diverse range of work and the variety of projects we’ve had the privilege to be involved in. There are fantastic opportunities to have fun, be creative and build on the work we’ve done before, setting exciting new parameters and delivering highly original ideas. In IC you can experience a direct result of what you’ve achieved that’s often hard to accomplish with external campaigns. You get to observe the difference that effective communication makes within an organisation, and that’s a pretty special perspective. Seeing the results of the work you’re doing is a genuinely refreshing reward. This is all topped off by being able to experience the environment in which the comms, campaign or activity will be delivered.


The role of any internal comms department is a challenging and constantly changing one and we respect the difference that is made by each and every individual involved. Achieving buy-in from other departments, stakeholders, senior leaders and making internal comms a top priority is no mean feat. Connecting it all together, integrating internal communication with external campaigns is a great opportunity to really get creative, linking up skills and techniques in a number of different areas. It’s incredibly rewarding when this happens and we always enjoy being part of that journey.

We could seek out calmer waters but that’s not our style at Alive. We like to watch our clients make headway in a prevailing wind. So, that’s why internal comms still floats our boat!


“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“‘We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q