Skip to main content
Commsy creative stuff straight to your inbox


The value of a thank you

< Blog home

The value of a thank you

Have you received a proper pat on the back lately? Told thank you for a job well done or been noticed for putting in that extra bit of effort?

And if you have, how did it feel?

Saying thank you is a natural thing to do and it can have such a transformative effect on people. Sadly, it’s not a phrase that we tend to hear much at work.

We can make a big difference to employees if we encourage an environment where the words thank you play a greater part in our everyday conversations…

Radio thank you

BBC Radio 4 takes gratitude pretty seriously. In fact, there’s a whole slot dedicated to it. Their Saturday morning show, hosted by Reverend Richard Coles, features a slot called ‘Thank You’ where listeners phone in to express their gratitude for good deeds done. They range from small everyday gestures to life-changing actions. From the man who was so grateful when a taxi driver waived the fare as he took home his newborn baby to people sharing their gratitude for life-saving organ donations.

Each story has its own charm and the evident effect of that good deed is palpable. But this show is all about the value and the significance of the thank you and the power of those two little words.

It’s the same at work.

When we feel appreciated we have a greater sense of wellbeing. We make closer, stronger, more trusting connections with people. And that can result in increased morale and a greater sense of commitment to our organisations.

Resonating with the comms community

Encourage line managers to:

  • take the time to acknowledge someone’s efforts
  • make the most of informal opportunities to say well done
  • understand the power of a natural, spontaneous thank you

We shared this trio of tips on social media recently, all about saying thank you and how recognition in the workplace shouldn’t just mean grand gestures. It’s not about pay rises, awards or bonuses. It’s about natural, personal, meaningful moments of gratitude. And those gestures mean the most when they come from those who we respect, those who know us and the roles we do – our line managers.

It resonated with our connections and, as usual, we had some excellent input from our comms contacts and beyond…

“Small acknowledgements can connect people and strengthen culture and values too.” Vida Ivan | Communications Advisor

“Gratitude needs to be genuinely from the heart.” Becky Wren | Communications Manager

“It only takes a ‘thank you’ or well done’ to make someone feel valued and keep them motivated.” Dee Vining | Administrator

“An authentic, spontaneous thank you is worth so much.” Sally Northeast | Deputy Director, Communications and Participation

“I will always go and seek out top performers and those that have contributed everything they have in their locker to offer my thanks and shake their hand. And I see the best responses from my commitment to this.” Colin Hayes | Shift Manager

“A worthy reminder that Tiny Noticeable Things (TNTs) have a BIG impact!” Emma Lloyd | Global Facilitator

“It’s the small things that build trust.” Alison Kemp | People Skills Expert

“A little compliment goes a long way towards future efforts.” Claire Price | Project Manager

Communicating a culture of gratitude

As internal communicators, we’re well positioned to support an environment where gratitude forms a part of everyday communication. Nudge theory (the subject of our next infographic) and the BIT’s E.A.S.T. framework can help to bring some focus to how we do it.

Make it EASY – ensure that every project or campaign you work on includes a way to recognise the people involved. How will you thank those who have contributed or taken part? Make gratitude business as usual.

Make it ATTRACTIVE – remind managers about the difference they can make and the benefits that a simple thank you can bring. Often, they underestimate the value they can add.

Make it SIMPLE – people, particularly managers can feel uncomfortable when it comes to communicating with employees. Sometimes this can be the reason why a thank you goes unsaid. Support others, coach them and help them develop their own style so that they can become more confident when communicating gratitude in their own way.

Make it TIMELY –  it’s important to encourage an environment where gratitude is considered and planned into our communications. But an on-the-spot thank you can be just as powerful. Encourage managers to spot opportunities to say a simple thanks for a job well done, in the moment.

So, in the words of Reverend Richard Coles, Don’t leave me this way… Bring an attitude of gratitude to your organisation.

Make the words thank you part of everybody’s playlist.

Does your organisation promote a culture of gratitude? How do your people say genuine thank yous? Share your experiences on Twitter @alivewithideas.

by Caroline Roodhouse

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“We had the privilege to work with the Alive team. It was our first time to be involved in creating an animation for our patients within paediatrics. The team were approachable, friendly, creative and very accommodating. Your vision for what you want to create, is at all times acknowledged, appreciated and accommodated by the team. They worked effectively and with great passion towards our project and worked not only alongside health professionals but also our patients who really enjoyed the experience of working with the Alive team. It has given our team the confidence and inspiration to do further projects in the future. We highly recommend Alive and their exceptional team.”

DR ELENI ATHANASAKOS, Lead Paediatric Clinical Scientist — NHS Barts Health

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

“Our mission was to update our brand visuals to better reflect our innovative and forward-thinking organisation. After receiving numerous pitches from different branding agencies, Alive stood out with their clear passion and understanding of our identity and goals. We thoroughly enjoyed working with the Alive Team to create an engaging new brand that we are immensely proud of.”

Lianne Springer — Communications and Engagement Lead

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

“We have worked with Alan, Caroline and the wider Alive With Ideas team for many years. In that time, they have provided a dedicated service that is second to none. We appreciate their attention to detail and creative approach to bringing our brand, communications and stories to life. And would recommend them to anyone looking for creative communications support.”

Georgia Beech — Internal Communications Specialist, Ocado Group

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
Alive logo