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Infographic: 14 Tips For Creating Incredibly Effective Infographics

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Infographic: 14 Tips For Creating Incredibly Effective Infographics

Infographics are one of the most powerful tools in your content arsenal.

Every brand can benefit from including eye-catching data visualisation in their content marketing strategy as infographics form bold, striking and shareable content. Text alone just can’t compete.

‘90% of information transmitted to the brain is visual and our brains process visuals 60,000 times faster than text’

‘An infographic is 30 times more likely to be read than a text-only article’

‘The use of visual information has increased by 9,900% since 2007 because we’re hardwired to respond visually’

‘Most people only remember 20% of what they read’

These impressive stats help explain why infographics work.

And if, like so many others, you’re planning on making infographics part of your strategy, there are some principal points that you should consider for maximum impact.

  1. Tell a story, with a start, middle and end – Imaginatively weave a core theme through your graphic, rather than a random collection of data. Make your header persuasive. Keep a logical distinction between thematic blocks and sections. Summarise at the end with a clear and compelling conclusion.
  2. Choose a powerful topic – Not only do you want your infographic to look epic, you must also ensure that the content appeals to your audience. Focus on a valuable topic. It’s got to be important to your target audience. For maximum impact, try to use subjects that have never been presented as an infographic before. This will make it all the more impactful.
  3. Start with the end in mind – Keep in mind your ultimate goal. Is it brand building? Developing authority amongst your target market? Customer acquisition? Entertainment?
  4. Be smart with existing content – Take a look at your latest blog posts. Which of them would lend themselves well to an accompanying infographic? You’ve done the hard work creating the content; now make the most of it!
  5. Don’t neglect your copy! You can’t rely on visuals alone. The copy created to accompany your impactful images needs to pack a punch too.
  6. Seek feedback – Remember – there’s a fine line between just enough and too much. Take a step back and look at what you’ve got. Ask others for feedback  – use a cross section from your desired audience and prospective influencers who are willing to offer their thoughts.
  7. People love to give their opinion! Does it make sense? Is it information overload? If it’s likely to induce a migraine, strip it back and reassess.
  8. Put the ‘info’ in your infographic – Are you just scratching the surface or are you providing useful, meaty information? Thoroughly research your subject matter and only use reputable sources.
  9. Demonstrate mastery of the subject – Use this as an opportunity to demonstrate your unrivalled expertise. Make sure you’re adding value and telling them something they don’t already know.
  10. Consider seeking support – So, convinced by the stats you may decide to dive in and set about a DIY infographic. There are gazillions of infographics out there and you want yours to stand out from the crowd. Whilst a quality visual may look simple to produce, it’s far from easy and can be time consuming. If you don’t have an in-house designer who can take on the project, consider hiring one. The last thing you want is an infographic that looks like all the rest – or worse – unprofessional, messy and boring.
  11. Give yourself a mention – Include your own subtle branding elements but don’t be overly self promotional. Remember, you’re creating useful content for your audience; it’s not a blatant marketing exercise.
  12. Present your content in an easy to digest manner – if it’s hard work you’ll lose them. Keep it simple but not too simple. Make sure your data appeals to the eye’s natural pathway. Think as if you’re reading a series of headlines in a newspaper.
    Cite your sources – Hat tip sources and contributors. It’s the right thing to do and could aid your infographic being shared.
  13. Share it and share it again – Include an embed code to make it easy for people to share. Let your email list know about it – make it the top feature of your next newsletter. Spread it across your social media platforms.
  14. Remember your manners! Remember to thank everyone who was involved – from those who offered feedback at the start to those who shared your infographic on social media. This is a secret weapon you should always implement – people will remember you and be more willing to offer support next time.

Follow these tips and you’ll be well on your way to creating an inspiring visual masterpiece that your audience will adore!

Hubspot Blogs

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“We have worked with Alan, Caroline and the wider Alive With Ideas team for many years. In that time, they have provided a dedicated service that is second to none. We appreciate their attention to detail and creative approach to bringing our brand, communications and stories to life. And would recommend them to anyone looking for creative communications support.”

Georgia Beech — Internal Communications Specialist, Ocado Group

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

“Love it. I will pass to the boss, but I think it's awesome.”

Matt Fletcher — Met Police

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“I have worked with Alive with Ideas for many years now and they are by far the best Ideas and design company I have ever worked with (I’d even go as far as to say the best company of any sort that I’ve ever worked with). They are an incredibly talented and creative team, who are normal human beings, completely grounded, totally down to earth, approachable, friendly and an overall joy to work with.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q