Many moons ago, we set out to broadcast the blood-curdling zombie outbreaks hitting workplaces worldwide.
For the uninitiated, zombies are employees who don’t feel engaged or connected to the business. And they can wreak havoc on their happy and harmonious colleagues.
Our mission to expose these wicked walking corpses was not for the faint hearted. So we turned to our trusted project process to make sure no stone was left unturned.
Explore our journey of discovery, and the steps taken from idea to execution and beyond!
Bringing the brief to life
After undertaking in-depth research, we wanted to tell the world what we had discovered about the living dead. But how? We began by defining what people needed to know, scoping out our stakeholders and shaping our broader goals.
Understanding the objectives
The soul-searching stage was the time to understand this frightful fringe group, why organisations have them and what can be done to save them. This was done by asking questions to build a clear picture and set our overarching objectives.
Distilling the details
With all this info we were gasping for air. What was achievable? What time and resources did we have? Who could support us? Making sure we had a clear understanding by picking through the bones to strip back and simplify was key.
Building the strategy
How will we deliver the news? What formats work best? Who do we need to reach? What approach will we take? What are the risks involved? What logistics do we need to consider? It was time for a plan!
Developing the messages
With our strategy set, we asked ourselves: what’s the best way to share our key findings? Telling a thrilling story while getting our messages straight required a lot of consideration, giving careful thought to context, benefits and impact.
Creating the concepts
Brainstorming ideas with the team was crucial to creating our look and feel and getting the flesh on the bones. Building on our key messages, idea generation and plot twist exploration, our visual concepts, storylines, and character escapades began to surface. A series of videos was the obvious choice and our fictitious firm, Dead With Ideas was formed.
Developing the deliverables
With running orders and production specs agreed, filming day arrived! Armed with our carefully crafted scripts and accompanied by our specially selected actors we were ready for cameras to roll, and the hair-raising hysteria ensued, along with chair rowing, zombie wrestling and lots of giggles. For us, the creation process was as important as the output and gave us lots of laughs to remember when things got busy. We’re stronger when we play together.
After plenty of reviewing and refining of content and a little scene slaying, we finalised our assets and deliverables. But the sign-off process is rarely a simple one. And we have to face the inevitable curve ballsthat come our way. Two years and one pandemic later, we were ready for rollout!
The all-important element that can petrify and paralyse. Review outputs and evaluate outcomes against objectives, report findings and feedback, learn and grow! Measurement can be a curse and a gift. But it must never be forgotten. Ignore it at your peril.
So, with footage exhumed, our story has finally seen the light of day, thanks to the input and support of our dedicated team, a rather clever producer, and a proven plan of attack.
But the zombie apocalypse is far from over. The undead could be creeping around your corridors right now. Help us ward off these worrisome creatures by sharing your experiences with us – the good, the bad, and the downright disturbing…
Read more about our zombie project…