Skip to main content
Commsy creative stuff straight to your inbox

Activities

Guest: Katie Paterson

Guest: Katie Paterson

Our guest boot camper this week is Katie Paterson.

Katie is a communications strategist, a round-the-world cyclist and founder of The Outsiders.

Katie’s energy is immense, but this creative high starts at a low moment.

When Katie moved to Edinburgh, she was expecting her first child. Then the pandemic hit. Life shrank to mum duties, then those duties doubled, freelance work and long days without much connection or freedom.

Then, one January afternoon, everything changed.
She chose to do something simple… to escape.
She walked up Calton Hill, Edinburgh.

And something shifted.
“I climbed the hill, and it made me feel better.”
That climb was the switch.

Katie shared how she was feeling on LinkedIn. The responses flooded in.
People felt the same and were seeking connection.

So, Katie did what Katie does. She took action.
The Outsiders was born. A community of freelancers who meet outside to walk and work together. A group who inspire, innovate and connect.

No noisy coffee shops. No dull meeting rooms.
Just people walking, thinking and talking.

Two years later, more than 600 people have joined a walk. Collaborations have started. Friendships formed. Work created.

Katie’s belief is simple.
Walking is a thinking tool.
Sometimes the only thing stopping us from using it… permission.

 

CREATIVE WORKOUT:
Climb the Hill

Katie’s moment on Calton Hill wasn’t just a walk.
It was a reset.
A small act of freedom.
A step away from the noise.

Here’s your challenge.

Step 1: Break the rule
Give yourself permission to leave your desk.
Right now, if you can.
Later today, if you can’t.

 

Step 2: Climb your hill

Go outside, move for 15–20 minutes, and let yourself reset.
If there’s a hill, head for it.
If not, just keep moving.
Even a small distance creates perspective.

 

Step 3: Let the shift happen

Don’t force ideas. Let your mind wander.
Sometimes clarity arrives.
Sometimes the problem shrinks.
Something usually shifts.

 

Step 4: When the idea lands, act

Send the message.
Write the note.
Make the call.

Movement often unlocks the next step.

TRY ONE OF THESE

  • Turn a catch-up into a walking meeting.
  • Block 20 minutes each week or day for “thinking time” outside.
  • Protect a small greenbelt for your mind this week.

 

ABOUT KATIE:

Katie helps organisations to try to change the world for the better, to reach and inspire more people. Find out more about Katie.

She’s also the founder of The Outsiders, encouraging freelancers to step away from screens and take their thinking outside.

Connect with Katie on LinkedIn

 

 

THE CREATIVE COOLDOWN:
Look beyond your bubble

What if a doctor prescribed fresh air?
WWF and parkrun’s Prescription for Nature campaign champions the benefits of getting outdoors and getting moving.

A simple but powerful reminder that nature can boost both body and mind.
Find out more about the campaign here.

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs | Communications Manager

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“Alive worked seamlessly as an extension of our team, quickly understanding our business and customers. They’re reliable, patient and consistently follow through, embracing the revision process, which is invaluable for complex projects like a rebrand and website refresh.”

Emily Stoten | Marketing Director

“The whole project was amazing!…
As part of our team, Alive armed us with everything we needed. We didn’t have to do all the thinking and driving – Alive did this for us.”

Julie Taylor | Head of Group Communications

“Outstanding! Informative, developmentally appropriate, vitally fun and engaging. We really value Alive’s innovative approach.”

Kath Evans | Director of Children’s Nursing

“It was a pleasure working with Alive. They were responsive, collaborative, and delivered exactly what we needed. They worked closely to the brief, took on feedback thoughtfully, and brought the campaign to life in a way that was both clear and impactful. ”

Hannah Marshall | Communications Officer – Housing & Regeneration
Alive logo