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Connect and compare

Connect and compare

12th Jun 2025

CREATIVE WORKOUT:

Ever been a part of a service, or experience, that made you think ‘Wow, we could do with being a bit more like that!’

Well, now you can – with a little creative thinking, of course!

Step 1: Fill in the blanks
Complete this creative Madlib using a project or challenge you’re currently working on:
How might we make (your project) more like (your chosen inspiration)?

For inspiration think big, strange, and specific. A live concert. A five-star hotel. A Wes Anderson film. A movie premiere. A Broadway musical. No limits here.

For example:
How might we make our internal newsletter more like a Michelin-starred restaurant experience?

 

Step 2: Make the connection
Jot down three ways you could apply insights from your analogy to your comms challenge.

 

EXAMPLE:

How might we make our employee onboarding feel more like a theme park adventure?
Create a fun, interactive onboarding journey with surprise elements.
Develop a map-like guide for new hires, like a theme park brochure.
Include immersive storytelling to make the experience memorable.

Analogy is the back door into innovation. Let it take you somewhere surprising.

 


It has to be Heinz campaign

INSPO WARMDOWN:
Expect the unexpected…

Click here to see when the unexpected has hit the mark.

Image via www.studioid.com

 

 

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“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs | Communications Manager

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“Alive worked seamlessly as an extension of our team, quickly understanding our business and customers. They’re reliable, patient and consistently follow through, embracing the revision process, which is invaluable for complex projects like a rebrand and website refresh.”

Emily Stoten | Marketing Director

“The whole project was amazing!…
As part of our team, Alive armed us with everything we needed. We didn’t have to do all the thinking and driving – Alive did this for us.”

Julie Taylor | Head of Group Communications

“Outstanding! Informative, developmentally appropriate, vitally fun and engaging. We really value Alive’s innovative approach.”

Kath Evans | Director of Children’s Nursing

“It was a pleasure working with Alive. They were responsive, collaborative, and delivered exactly what we needed. They worked closely to the brief, took on feedback thoughtfully, and brought the campaign to life in a way that was both clear and impactful. ”

Hannah Marshall | Communications Officer – Housing & Regeneration
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