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The Elements of IC has arrived



‘An excellent tool, engaging and insightful…. a phenomenal resource… ingenious and elegant…

This is just the start of an exciting conversation… I can hardly wait to see the next version… .’ 

These were just some of the generous comments made about The Periodic Table of Internal Communication - an idea that started with two people and spread to thousands of communicators in more than 30 countries around the world.

The plan was to evolve this simple concept into a unique and valuable tool for internal communicators everywhere.

And the good news is that the wait is over

The Elements of IC is something different – it’s unique. It’s bright, it’s bold, it’s colourful and crucially, it’s easy and fun to use.

This new tool is a comprehensive community resource created to simplify the science of IC. It captures the essential elements of IC and collates them all in one place to help people strategise, plan, problem-solve and communicate.

The Periodic Table of IC began as a simple listing of elements, and things have certainly moved on. Now communicators can dig deeper into each of these elements to discover, research and explore resources.

The Elements of IC explained

The content of the site is split into seven categories (Strategy, Objectives, Themes, Audiences, Formats, Channels and Metrics) currently containing over 150 elements, clickable tabs that explore all corners of the internal communication function. The categories follow a logical flow through the process of comms planning, execution and measurement. 

It all starts with a Strategy, then Objectives explore challenges such as brand building and winning trust while Audiences include everyone from the senior leadership team to remote workers, offline employees and volunteers. Formats covers all manner of approaches from face-to-face comms and collaboration to storytelling and digital communication. And the final category, Metrics, explores many of the common, and not so common methods of measuring outcomes and success.

Each element shares a number of related links, articles, videos, visuals and podcasts from diverse sources.

The Elements of IC needs YOU

And now it’s over to you.

The Elements of IC is by no means complete. 

We’ve designed it to be an ever-evolving source of information. And for that to happen we need you, the comms pro, to submit YOUR sources as well as those you’ve discovered and continue to discover.

Bring on the elements too! The existing elements are just the start. You can continue to submit new ones via the site.

There’s absolutely no limit - the more elements and resources that you contribute, the better it will become.

The Elements of IC has been created to bring together all aspects of internal communication for the IC community, jump starting discussion and plans and helping to spark and communicate thoughts and ideas. 

So let’s make it the best it can be!












Monday, February 27, 2017


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