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Where do I even start? Five creative campaign headaches fixed

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Where do I even start? Five creative campaign headaches fixed

When you’re already juggling a million things, launching a new campaign can seem like a mighty daunting task.

Maybe the starting point seems like a mystery. Or perhaps you’re just looking for that spark to set your creative ideas on fire.

We’re here to help. Our Alive Academy course – 6 Steps to Successful Creative Campaigns – will arm you with simple strategies to skyrocket your campaign creation game.

Do these headaches sound familiar?


‘This is all confusing, where do I even start?Plan on a page. With illustrative graphic of a hand writing a plan

Ever found yourself staring at a blank piece of paper overwhelmed by where to start? Longing for the magic of crafting campaigns that feel like a breeze, yet adapt like a chameleon?

We totally get you. It’s important to build your campaign on solid foundations, outline clear goals on what you want it to achieve, while making sure you stay flexible for the twists and turns that inevitably pop up along the way.

Our plan on a page approach can help to shrink the size of the challenge.


“Creative? Me? I wish!”

Let’s face it, the pressure to conjure a brilliant idea can feel paralysing, halting you in your tracks even before you begin.

But when it comes to ideas, the more the merrier! Get out of your regular routine and jot down everything that crosses your mind. That way you’ll have more ideas to choose from and our easy exercises will help tease them out of you.

We can also help you learn how to refine and polish your ideas, transforming them into well-designed and thought-out elements that leave a lasting impact.refine and polish your ideas. 5 creative campaign headaches fixed. With illustrative graphics of a hand holding a magic wand, with lightbulbs and a brain with a hand writing


“Emotionally connecting sounds tricky”

When it comes to knocking campaigns out of the park, it’s all about pulling those heartstrings. Ultimately people don’t buy what you do they buy why you do it so finding the single human truth of your campaign is key.

We can help you find why to your campaign, to spark genuine reactions and keep your audience coming back for more.


“But I don’t have time for proper planning”

With workloads that just keep piling up, finding time to properly plan can seem like an uphill battle.

But that’s why the course is designed so you can manage it in your own time. All the content is pre-recorded via video so you can drop in and out like a yoyo and learn at your own pace.

It puts simplicity at its heart, providing actionable tips that can be repeated again and again.


“What will I actually gain?”Simplicity at its heart. With illustrative graphics of red hear with hands and legs and A to B pathways down each side - one simple, one not

Joining the course isn’t just about learning; it’s about transforming your approach to campaign creation.

Whether you work in the public sector – or are just eager to enhance your communication skill – the course will offer you:

  • Practical skills: gain hands-on experience in campaign planning, emotive messaging and creative ideation.
  • Confidence: walk away with the confidence to create campaigns that captivate, resonate, and deliver results.
  • Professional growth: enhance your professional portfolio and open new avenues for career growth.
  • Lasting impact: empower yourself to craft campaigns that not only succeed but also make a meaningful impact.

Let’s get your next creative campaign on the road. You can sign up and begin learning today.

Take a look at the free sample video for the 6 steps to successful creative campaigns here…

6 Steps to Successful Creative Campaigns

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“We have worked with Alan, Caroline and the wider Alive With Ideas team for many years. In that time, they have provided a dedicated service that is second to none. We appreciate their attention to detail and creative approach to bringing our brand, communications and stories to life. And would recommend them to anyone looking for creative communications support.”

Georgia Beech — Internal Communications Specialist, Ocado Group

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“Our mission was to update the DASA brand visuals to better reflect our innovative and forward-thinking organisation. After receiving numerous pitches from different branding agencies, Alive stood out with their clear passion and understanding of our identity and goals. We thoroughly enjoyed working with the Alive Team who provided expert guidance and injected some much needed creativity into the project; resulting in an accessible and engaging new brand that we are immensely proud of.

Thank you again for all the work you have done with us!”

Lianne Springer — Communications and Engagement Lead - Defence and Security Accelerator (DASA)

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
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