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Infographic: The 24 Most Inspirational Company Mission Statements

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Infographic: The 24 Most Inspirational Company Mission Statements

Do you rate mission statements? Does the company you work for have one and if so, what do you think of it? Does it motivate and inspire?

Many companies are proud of their mission statements, refining them as their organisation grows and develops, while others have done away with them altogether, favouring alternative methods to define who they are and what they stand for.

For those companies who do go to the trouble of producing a mission statement, it can be a potential minefield…

In Richard Branson’s book, The Virgin Way, he comments, ‘When a business puts out some highfalutin mission statement that draws a roll of the eyes and a ‘Yeah, right!’ reaction from every employee who reads it, then clearly the time and effort would be better spent righting the problem instead of writing the cover-up.’

He continues, ‘a well written ‘mission statement’ can be a helpful management tool but only if it can be used to lock in a high level of ‘mission commitment’ from the staff and is reinforced by senior management at every opportunity.’

What constitutes an inspirational mission statement?

For their latest infographic, leading financial protection insurers, Unum, has sought out the most inspirational mission statements around.

Unum states, ‘from looking at the 24 inspirational examples, it’s clear to see that a well-crafted mission statement can be a great way of focusing a business, and sharing the business’ overall goals.

For businesses without a mission statement creating one can allow you to determine your core business model and strategy, while establishing the brand and giving employees a focus for their efforts.’

Take a look at the examples below and share your thoughts…

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q