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Infographic: How to write an internal comms strategy

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Infographic: How to write an internal comms strategy

How should an internal communication strategy be structured? What should be included? What key points should it address?

There are some resources out there that we just wouldn’t be without when it comes to IC strategy and planning because they answer those questions perfectly. When we’re looking for clarity and practical guidance (both for ourselves and our clients), there’s one article in particular that we refer to more than most, and that’s ‘How to Write an Internal Communication Strategy‘ from Rachel Miller of All Things IC. It happens to be the most popular post ever published on the award-winning All Things IC blog, attracting hundreds of hits daily.

We love to take brilliant content like this and turn it into a vibrant, visual resource – so we’ve done just that! We’ve created this illustrated guide to complement the original article which we hope provides a fresh look to this outstanding article…

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Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q