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Infographic: 7 easy ways to sharpen your comms copy 

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Infographic: 7 easy ways to sharpen your comms copy 

As an internal communicator you’ll have a strong grasp of the fundamentals of good copy.

Whether you’re writing for newsletters, magazines, events, emails or the intranet, you need to create copy that engages your reader from the first word to the last.

Simple techniques like banishing jargon and making your words appealing to the eye will help to create concise, effective and memorable copy.

We’ve created this infographic as a quick-fire checklist to help improve your writing.

Take your copy from good to great with these seven ways to sharpen your comms copy.

You can also listen to the interview with Chuck Gose on the ICology podcast where we discuss each of these points in detail. Listen here.

 

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q