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Meet the team that brings us Alive – Loralie

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Meet the team that brings us Alive – Loralie

Meet our fabulous, super-efficient project manager Loralie.

With an eye for detail and creator of super spreadsheets she keeps everyone on track with her ‘jobettes’ as she likes to call them. Don’t let her quiet efficiency fool you. In this blog we find out that she’s known to take a few risks in her spare time.

 

When did you join Alive?

I joined Alive in July 2018, so nearly 2 years ago. I googled them! I was looking for a more local role, having previously worked in London for some years. There wasn’t a job advertised, but I was intrigued by their website, so I emailed them anyway. I got chatting to Alan on the phone, who invited me to meet him and Alex in person. The rest is history.

 

What are your key responsibilities?

A Project Manager’s role varies from place to place but, at Alive, it’s basically my job to ‘keep on top of stuff’, which involves liaising daily with clients, with the Alive team and with suppliers. I’m not responsible for producing the actual creative work myself, instead I cost it, schedule it, brief it, contribute ideas to it, monitor it, report on it, proofread it, check it, send it – you get the picture. It means I have to be super-organised and keep my eye on the detail.

As a bit of background, after ‘A’ levels in Art & Languages and a BA Hons in Graphic Design at Norwich, I went on to an initial career as a Designer – this has been invaluable, it’s given me an appreciation of creativity and design-effectiveness, as well as a solid understanding of the design process. Moving into design management happened naturally, due to a slight obsession with organisation… I do love a ‘to do’ list! 

 

What projects do you most enjoy working on?

Animation was new to me on arriving at Alive, but I’ve got to grips with it and am really loving working within this design discipline, enjoying the flexibility and scope it gives for getting the messaging across. I’ve enjoyed the complexity of the Braskem Digital transformation project. In multiple languages this has been both challenging and rewarding, a great one to mentally tick off on my ‘to-do’ list.

The demand for motion graphics as a communication tool is pretty high – it’s a regular feature on the Alive schedule. On a personal note, my eldest son is thinking of pursuing a career in it – of course, I’m supporting this! My own background is in identity & literature design, so I’m ‘at home’ with these types of projects too.

I also like the varied sizes of projects we work on at Alive and building relationships with the clients. From a small logo to a full campaign across multiple channels – every project has relevance and importance in its own space.

 

What’s it like working at Alive?

I have to say that I count myself really lucky to work with such a wonderful bunch of individuals.

Even when it’s hectic, we all readily help each other out to ensure that deadlines are met, creativity is of the highest standard and our mental health is kept intact. Although we do have ‘titles’, there is a distinct lack of hierarchy within the team, which makes it feel more like a gang of mates.

Where are we most likely to find you outside of work?

Probably in the garden – either working or relaxing in it – but only if it’s warm! Otherwise, indoors somewhere, enjoying time with family or friends, with a cuppa or glass of wine.

My youngest son’s interest in football means that my Saturday mornings are usually spent pitch-side during the season, which I’ve found to be surprisingly fun, despite the wet weather. Thankfully, I’m not up to ‘running the line’ though – that would be an absolute disaster!

 

Finally, something we’d never guess about you?

Up until a few years ago, I owned a drag-racing muscle car – a bright blue 1968 Plymouth Satellite, with a 318 V8 engine. It was a tatty old thing, but fast, fun and very, very long! It was part of my life for 14 years – I do miss the old fella.

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“Boom!
Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron — KP Snacks

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q