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Meet the team that brings us Alive – Loralie

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Meet the team that brings us Alive – Loralie

Meet our fabulous, super-efficient project manager Loralie.

With an eye for detail and creator of super spreadsheets she keeps everyone on track with her ‘jobettes’ as she likes to call them. Don’t let her quiet efficiency fool you. In this blog we find out that she’s known to take a few risks in her spare time.


When did you join Alive?

I joined Alive in July 2018, so nearly 2 years ago. I googled them! I was looking for a more local role, having previously worked in London for some years. There wasn’t a job advertised, but I was intrigued by their website, so I emailed them anyway. I got chatting to Alan on the phone, who invited me to meet him and Alex in person. The rest is history.


What are your key responsibilities?

A Project Manager’s role varies from place to place but, at Alive, it’s basically my job to ‘keep on top of stuff’, which involves liaising daily with clients, with the Alive team and with suppliers. I’m not responsible for producing the actual creative work myself, instead I cost it, schedule it, brief it, contribute ideas to it, monitor it, report on it, proofread it, check it, send it – you get the picture. It means I have to be super-organised and keep my eye on the detail.

As a bit of background, after ‘A’ levels in Art & Languages and a BA Hons in Graphic Design at Norwich, I went on to an initial career as a Designer – this has been invaluable, it’s given me an appreciation of creativity and design-effectiveness, as well as a solid understanding of the design process. Moving into design management happened naturally, due to a slight obsession with organisation… I do love a ‘to do’ list! 


What projects do you most enjoy working on?

Animation was new to me on arriving at Alive, but I’ve got to grips with it and am really loving working within this design discipline, enjoying the flexibility and scope it gives for getting the messaging across. I’ve enjoyed the complexity of the Braskem Digital transformation project. In multiple languages this has been both challenging and rewarding, a great one to mentally tick off on my ‘to-do’ list.

The demand for motion graphics as a communication tool is pretty high – it’s a regular feature on the Alive schedule. On a personal note, my eldest son is thinking of pursuing a career in it – of course, I’m supporting this! My own background is in identity & literature design, so I’m ‘at home’ with these types of projects too.

I also like the varied sizes of projects we work on at Alive and building relationships with the clients. From a small logo to a full campaign across multiple channels – every project has relevance and importance in its own space.


What’s it like working at Alive?

I have to say that I count myself really lucky to work with such a wonderful bunch of individuals.

Even when it’s hectic, we all readily help each other out to ensure that deadlines are met, creativity is of the highest standard and our mental health is kept intact. Although we do have ‘titles’, there is a distinct lack of hierarchy within the team, which makes it feel more like a gang of mates.

Where are we most likely to find you outside of work?

Probably in the garden – either working or relaxing in it – but only if it’s warm! Otherwise, indoors somewhere, enjoying time with family or friends, with a cuppa or glass of wine.

My youngest son’s interest in football means that my Saturday mornings are usually spent pitch-side during the season, which I’ve found to be surprisingly fun, despite the wet weather. Thankfully, I’m not up to ‘running the line’ though – that would be an absolute disaster!


Finally, something we’d never guess about you?

Up until a few years ago, I owned a drag-racing muscle car – a bright blue 1968 Plymouth Satellite, with a 318 V8 engine. It was a tatty old thing, but fast, fun and very, very long! It was part of my life for 14 years – I do miss the old fella.

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“We had the privilege to work with the Alive team. It was our first time to be involved in creating an animation for our patients within paediatrics. The team were approachable, friendly, creative and very accommodating. Your vision for what you want to create, is at all times acknowledged, appreciated and accommodated by the team. They worked effectively and with great passion towards our project and worked not only alongside health professionals but also our patients who really enjoyed the experience of working with the Alive team. It has given our team the confidence and inspiration to do further projects in the future. We highly recommend Alive and their exceptional team.”

DR ELENI ATHANASAKOS, Lead Paediatric Clinical Scientist — NHS Barts Health

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

“Our mission was to update our brand visuals to better reflect our innovative and forward-thinking organisation. After receiving numerous pitches from different branding agencies, Alive stood out with their clear passion and understanding of our identity and goals. We thoroughly enjoyed working with the Alive Team to create an engaging new brand that we are immensely proud of.”

Lianne Springer — Communications and Engagement Lead

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

“We have worked with Alan, Caroline and the wider Alive With Ideas team for many years. In that time, they have provided a dedicated service that is second to none. We appreciate their attention to detail and creative approach to bringing our brand, communications and stories to life. And would recommend them to anyone looking for creative communications support.”

Georgia Beech — Internal Communications Specialist, Ocado Group

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist —

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
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