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Meet the team that brings us Alive – Caroline

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Meet the team that brings us Alive – Caroline

Meet Caroline, magical word-weaver, who always has the right words for work and play.

When did you join Alive?

It’s all Alan’s fault! 2014 is when my ‘Alive time’ began, I was a freelance copywriter, doing my thing, and I was developing a decent reputation for myself so Alan invited me to write a few blog posts for Alive. A year of freelancing passed and I was invited to join the Alive family on a permanent basis. It was a great decision, one I have never thought otherwise about and I’m so grateful for the amazing opportunity Alan offered me.

I’ve since completed the CIPR Specialist Certificate in Internal Communication which has been a huge highlight of my time with Alive and was a massive confidence boost for me.

What are your key responsibilities?

Coming up with kick ass content for our clients, helping them to communicate organisational change, developing internal communications strategies and plans and of course a spot of tweeting and blogging for Alive. I also get involved in Alive’s more meaty marketing activities and have loved working on projects like our creativity report, the hungry communicator, and our infamous zombie guides. There are plenty more of these to come…!

What projects do you most enjoy working on?

All of them! Sounds a bit cheesy but it’s true. None of the projects Alive works on are the same. Every one is different, be it client, industry, audience, outcomes needed… Every project is about learning, for me, for Alive and our clients. I love taking a brief and a load of raw information and turning it into something meaningful, actionable and impactful. It’s brilliant!

What’s it like working at Alive?

Hilarious. Fun. Eclectic. Bright. Positive. Edgy. Supportive. We are a family. Everyone helps each other, nobody is left to struggle, we all get on and most importantly we are real people. Real people trying to make good in everything we do for everyone we meet. We don’t have hierarchy hurdles, role ripples, creative craters or empty expectations. Nothing is perfect, except Mary Poppins, yet Alive is warm, humble, busy, kind, transparent and infectious. I love it!

Where are we most likely to find you outside of work?

A multitude of places… sneaking a coffee somewhere with a good book, adventuring in the woods or at the beach with the children, enjoying a tasty meal out and a glass of wine with the big child, sneaking a rum and coke at the end of my garden or giggling with friends.

Finally, something we’d never guess about you?

The best friend I’ve ever had recently shared an outstanding quote with me and it helped put a lifetime of questions and confusion to bed…

‘I used to dislike being sensitive. I thought it made me weak. But take away that single trait, and you take away the very essence of who I am. You take away my conscience, my ability to empathise, my intuition, my creativity, my deep appreciation for the little things, my vivid inner life, my deep awareness of others’ pain, and my passion for it all.’ | Caitlin Japa

I’m sensitive, and I’m proud of it.


“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q