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Meet the team that brings us Alive – Ally

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Meet the team that brings us Alive – Ally

Meet Ally – fixer, planner and problem-solver! If you ask anyone at Alive what Ally’s greatest strength is, they will tell you ‘she gets stuff done’!

Here we find out more, including her passion for people.


How did you first get into marketing?

I’ve always been interested in marketing, so after gaining a degree in business and management, I went on to do a post graduate marketing diploma. As well as having a background in events, I’ve held various marketing roles over the years, including working inhouse for local authorities, as well as on the agency side.

After having my first child, I decided to go freelance so I would have greater flexibility to be able to work around their needs. I’ve now been freelancing for around 12 years.


How long have you worked with Alive?

Back in 2015, I ended up working with Alan & Alex (the founders of Alive) on an event and the relationship has grown from there. It’s an amazing place to work, with a hugely positive culture.

Over the years I’ve worked with Alive on everything from websites to content creation, providing both project management and marketing as needed – and generally helping to keep clients happy!


What are your key responsibilities?

A lot of my time is focused on the technical projects Alive is working on. I will work closely with Ian, Alive’s web developer, to work out the details and solve any problems. Basically, while Ian is working on the development, I get stuck into the donkey work! One thing about me is that I’m definitely not a last-minute person. I’m like have a plan! (Yes, I do like a spreadsheet!).

Another key responsibility is Alive’s own marketing. I’m really proud of the shiny new website we’ve created and am also involved in the company blog and social media content, liaising between our copywriters and the designers to provide a consistent stream of quality content.


Favourite projects you’ve worked on?

Health and wellbeing are issues I am passionate about, so the projects that really resonate with me are the ones which are striving to make a difference.

Our work with iTalk is a great example. iTalk provides free support for individuals who are struggling with mental health issues and we’ve been working with them to create a website and self-referral system. It’s so important we get this right on every level, from usability and helping people find the help and information they need quickly, through to the backend and how any sensitive data is collected and stored.

I also enjoyed working on #TCS Superstars which challenged me in terms of creating a website that had great stories of employees that achieve the outstanding in their lives. The scripting, filming and storytelling aspects of the video creation for some of the website stories was very rewarding and was fun to find the why? behind their achievements and drive.  Their journey to identify new superstars continues.


Where are we most likely to find you outside of work?

At home with my babies (who will always be my babies even though they are both heading towards their teenage years!) and also my fur baby. We have a black Labrador called Storm and my husband and I will go out for long walks across the fields next to our house most weekends.


Finally, something we’d never guess about you?

I’m interested in complimentary therapies and therapies that help others. Around 6 years ago I trained in Reiki, which is based on energy healing. I started training as a counsellor, but as a career it just wasn’t for me. However I now focus on coaching, which is very rewarding. Mainly helping Mums, building up their confidence and self-esteem to get back into work. I am also a trained mental health first aider.

From a young age I have always loved dancing and even trained as a tap-dancing teacher. But while I would happily have danced on stage in front of an audience, don’t ask me to give a presentation to a room of people 🙂

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron — KP Snacks

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q