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Dazzling creative campaigns – Because comms magic really can exist

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Dazzling creative campaigns – Because comms magic really can exist

We love nothing more than using our creativity to help important campaigns fly – whether it’s recruiting social workers or police officers, supporting local businesses or helping save water. 

We also love to share what we learn with you – and that’s why we have some shiny new resources for you. 

When it comes to doing comms right, there’s no better people to collaborate with than comms2point0. So we did. 

Fuelled by a request for some useful tools to help with campaign planning and sparking creative ideas, we put our heads together and came up with these new resources. 

So, what have we got for you? Well, there’s only one appropriate way to talk you through them and that’s with a properly-structured plan, of course…

 

Context
'the templates are to give you the confidence to weld your comms magic wand' text, written in white on black background with magic wand illustration

The demand for ‘comms magic’ seems as high as ever, despite so many competing pulls on your time and resources.

These new templates are here to give you the confidence and content to wield your comms magic wand whenever you need to.

 

Objectives 'We want every team to have the tools to build award-winning campaigns' text, written in white on black background with top hat illustration

We want to give every comms team the tools with which to build award-winning creative campaigns.

The resources recognise the need to have all the necessary building blocks for campaigns in place, but also to put creativity and ideas at their heart. Cos that’s the fun bit, right?

 

Audiences 

All of you!

All the hard-working but hard-pressed comms teams, who don’t always have the time or resources at their disposal.

They’re for all teams of all sizes, in all sectors.

 

Messaging 

“Creativity is a wild mind and a disciplined eye,” said American poet and writer Dorothy Parker.

That’s what we’re aiming at – providing the foundations for the discipline, while encouraging creativity to flourish.

 

Content 'We want to provide the foundations for campaigns, while encouraging creativity to flourish' text, written in white on black background with tlightbulb illustration

There are three resources, designed to work together:

  1. An infographic guide to creative campaign planning and ideas generation
  2. A campaign planner to walk you and your team through stages of building a campaign
  3. A campaign tracker to allow you to plot the progress and essentials of your campaigns

 

Channels 

You can download them straight away from the links below.

1. Infographic guide

2. Campaign planner

3. Campaign tracker

We’ve also had a special A1-sized batch printed up for walls, which we’ll be sharing with people on our travels

And we’re also offering a few copies as prizes if you’d like one on your office wall. To win one of 10 free print sets tell us why you’d really like one.

Email both Darren Caveney and James Morton.

 

Evaluation 

Donna Jordan, strategic head of comms and engagement at Derbyshire Constabulary, whose idea prompted the resources, said:

“What everyone needs to plan their campaigns, know what else is happening and the best ways to target your different audiences.

Alive with Ideas and comms2point0 have pulled everything together a girl could need for campaign planning!”

And as for our final outcomes, well it’s over to you for those folks. 

Learn how to create dazzling creative campaigns in the Academy masterclass…

6 Steps to Successful Creative Campaigns

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager
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