In the full-flavoured world of communications, a clever comms pro called Goldie opened the store cupboard of creativity to mix up the ideal spice level for her next big campaign.
Goldie wasn’t just looking for good ideas, Goldie was hunting for that perfect piquancy that would challenge audiences enough to keep them craving more.
Starting at plain…ish
Goldie started with the ‘Plain…ish’ ideas. These were safe, predictable, and a bit bland. They communicated the essentials, sure, but lacked the seasoning that would make people pause and ponder. Goldie thought, “No, this won’t do. Our audience deserves a tasty thrill!”
A sprinkle of lemon and herb
Stepping up a level, Goldie found a zestier batch of concepts. These ideas were fresher, brighter, and had a gentle kick. They were pleasant but didn’t have the fire that would turn heads and stick in minds. Goldie mused, “Closer, but let’s spice this up a bit more!”
Moderate to medium
The strategies here were bolder, and the designs more vibrant. It was a noticeable step up, catching the eye and tickling the fancy. Goldie nodded approvingly, “Ah, now we’re getting warmer, but can we dare to burn brighter?”
A bold twist of hot
Goldie cranked it up to ‘Hot’. These ideas sizzled and dared to defy expectations. They were crafted to make a statement and ignite discussions. Goldie’s eyes sparkled, “Oh, this has the fire we wanted to feel! But could we turn the heat up just a tad more?”
The sizzling surge of XX hot
At last, she tasted the ‘Extra Hot’ level of imagination and ideas. They could set any campaign ablaze. This was where creativity met audacity, producing strategies not just outside the box but burning the box down, and creating sparks of excitement. Goldie marvelled at the boldness, “Wow, this is an inferno of imagination! But perhaps too fiery for our brand right now. It’s good to know what’s possible, but we can’t take this heat level.”
Through her flavourful journey, Goldie discovered that the perfect campaign spice isn’t just about dialling up the heat – it’s about finding the right flavours that resonate deeply with the audience, stakeholders and brand. Getting this right is a critical step that takes time to plan and prepare.
Questions to fire up your spicy campaign
When crafting your campaign, consider these questions to ensure you’ve found the right blend:
- Who will we differentiate ourselves from to stand out in our market or sector?
- Who is our audience, and what level of boldness will capture their hearts and minds?
- How can we push the approach to reach this audience and truly engage them?
- What opportunity is there to play with different aspects of our brand?
- Are we ready to embrace risks to make a lasting impression?
Finding just the right heat
Goldie’s story shows that finding your campaign’s perfect ‘spice’ and degree of creativity is more than just adding heat. The perfect ingredients must be mixed to create something uniquely yours and imaginatively impactful.
Ready to define your brand’s bold flavour?
Let’s create something that doesn’t just speak to your audience but shouts out to them in a crowd. Together, we’ll titillate the tastebuds, capture imaginations and explore all the exciting opportunities, bite by bite.
Let’s get cooking!