CREATIVE WORKOUT:
What if a simple wellbeing tip sparked a cultural moment?
This week’s challenge: take a wellbeing idea and turn it into an iconic campaign concept.
Step 1: Your wellbeing focus
Focus on something we all need… a digital detox.
Step 2: Spark ideas
Set a 10-minute timer.
Create 3 ideas for a breaking news headline.
Imagine it’s splashed across the front page.
Go big. Go bold.
Step 3: Test the impact
Share your favourite headline with someone. If they smile, nod or want to join in, you might have struck gold.
INSPO WARMDOWN:
Harder to spot…
This campaign tackles one of the most devastating challenges to mental health and transforms it into a powerful, emotionally charged video, using football as the lens to tell its story. It’s a striking and unforgettable piece. Keep an eye out for the campaign twist at the end. Watch it here.