CREATIVE WORKOUT:
Ever been a part of a service, or experience, that made you think ‘Wow, we could do with being a bit more like that!’
Well, now you can – with a little creative thinking, of course!
Step 1: Fill in the blanks
Complete this creative Madlib using a project or challenge you’re currently working on:
How might we make (your project) more like (your chosen inspiration)?
For inspiration think big, strange, and specific. A live concert. A five-star hotel. A Wes Anderson film. A movie premiere. A Broadway musical. No limits here.
For example:
How might we make our internal newsletter more like a Michelin-starred restaurant experience?
Step 2: Make the connection
Jot down three ways you could apply insights from your analogy to your comms challenge.
EXAMPLE:
How might we make our employee onboarding feel more like a theme park adventure?
Create a fun, interactive onboarding journey with surprise elements.
Develop a map-like guide for new hires, like a theme park brochure.
Include immersive storytelling to make the experience memorable.
Analogy is the back door into innovation. Let it take you somewhere surprising.
INSPO WARMDOWN:
Expect the unexpected…
Click here to see when the unexpected has hit the mark.
Image via www.studioid.com