Skip to main content

Blog

The power of words

< Blog home

The power of words

If you had to describe your career aspiration for 2021 in a word, what would it be?

For over a decade, I’ve been setting my intentions and aspirations at this time of year. Why? Outlining my goals, ideas and dreams helps me shape them into reality.

I find the only way to have any chance of goals or aspirations lasting to Easter and beyond is to make them visible, tangible and realistic.

One of the key parts of that planning is choosing a word. The criteria I apply reflects the mindset for the upcoming 12 months. I use it to hold myself to account.

It’s a largely positive exercise and helps drive my business, All Things IC forward.

Sometimes it’s more realistic than aspirational – like 2014/15 when I had three children under the age of two-and-a-half, following the birth of my twin sons. Survival was the name of the game!

If you look at my words, you’ll see key milestones are mapped against them:

2009:  Visioning

2010:  Visioning

2011:  Experimentation

2012:  Exploration (Daughter born)

2013:  Exploration

2014:  Survival (Twin sons born)

2015:  Experimentation

2016:  Learning

2017:  Learning

2018:  Refining/Deepening

2019:  Courage (Twins started school September. Started venue hunt.)

2020:  Growth (All Things IC Hub opened January. Paused March.)

2021:  Refining/Deepening

 

I launched All Things IC in 2013 while on maternity leave with my daughter. But I had been preparing and planning since 2009, when I was working in-house in corporate communication and internal communication (IC) roles.

You can choose a word if you’re planning to stay in the same role, if you’re searching for a new job or if you’re looking for your next contract. You can also choose one for your personal life.

 

What’s on the list?

I shared my list with Comms professionals in my network via LinkedIn a few days ago and I’m curious to know what yours is for the year ahead.

Some of the words that Comms pros told me they’ve chosen for 2021 include:

  • Establish
  • Patience
  • Kindness
  • Flow
  • Growth
  • Learning
  • Energy
  • Balance

I love how positive these are!

Do any of those resonate with you? What’s yours?

Once you’ve chosen your word, keep it visible. Add it to a post-it note near your screen or write it in the front of your notebooks.

 

What does the year ahead hold for you?

Perhaps you’re planning to find a new role, change jobs, start your own consultancy business, deepen your experience in your current role or aim for a promotion?

Think about choosing a word to reflect the mindset you want for the year ahead.

The words I’ve chosen are refining and deepening. I’m aware that’s two, but they go together, just as they did when I chose them for 2018.

It’s all about refining and deepening my career and experiences for All Things IC’s clients.

But I’m doing so fresh after a period of growth. Not the growth I intended when I chose 2020’s word a year ago. But the ups and downs of this year have resulted in a lot of lessons and challenges, which have fuelled growth.

 

Grab a cuppa and allow yourself time to focus on you. What’s your word?

 

By Rachel Miller, All Things IC

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho, Clinical Psychologist — Critical Care, UCLH

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“Love it. I will pass to the boss, but I think it's awesome.”

Matt Fletcher — Met Police

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

“Boom!
Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“I have worked with Alive with Ideas for many years now and they are by far the best Ideas and design company I have ever worked with (I’d even go as far as to say the best company of any sort that I’ve ever worked with). They are an incredibly talented and creative team, who are normal human beings, completely grounded, totally down to earth, approachable, friendly and an overall joy to work with.”

Steph Tranter, Hybrid Exec Coach & Psychologist — StephTranter.com

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist — StephTranter.com

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q