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The Greatest Baker Alive

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The Greatest Baker Alive

***UPDATE***  The competition was won by our fabulous co-founder Alex Mead, seen here with his triple tier Biscoff carrot cake. Delicious!


Eleven amateur bakers compete against each other to win the title of Greatest Alive Baker.

Our #AliveBakeOff started on 4th September with our first intrepid baker kicking off the schedule for the next few months. As we grow as a team so do our tummies it seems as we devour weekly offerings of cakes, bakes and treats.  The oven gloves are off at Alive HQ. Even the most mild-mannered of our staff have been baking and re-baking cakes to compete for the title. Sadly there is no trophy, but I’m sure we will buy them a drink or two for their valiant effort.

The Bake Off idea is really changing the conversation and energy in the office on bake days and and supplying an extra slice of creativity in our team.

Baking sparks creativity

Our team have been ‘on brand’ in their efforts to grab that accolade. Cacti coffee walnut cake, wrestler biscuits, mud cake, and millionaire shortbread have all featured thus far. Each one different and progressively getting more creative. We haven’t finished our bake off battle yet so we are excited to see what’s next but every bake helps visually stimulate creativity for our team.

“Baking has the benefit of allowing people creative expression,” associate professor of psychological and brain sciences at Boston University, Donna Pincus, told HuffPost. “There’s a lot of literature for connection between creative expression and overall wellbeing. Whether it’s painting or it’s making music [or baking], there is a stress relief that people get from having some kind of an outlet and a way to express themselves.”  

Source: Huffington Post

Baking can improve wellbeing

The science behind baking means you have to focus on the job in hand. Get it wrong and you have a biscuit flat cake, get it right and you are in line for star baker.  It’s almost meditative affects mean that the baking process is a great stress buster.

 Baking stimulates the senses

We all love that smell. The sweet sugary aroma that fills the room. The anticipation of getting to taste what we have created. Maybe we work in an industry where we don’t often get our hands on with things?   Often baking takes you back to a time and space in life where you have strong memories. It grounds us and gives us connection. All these senses stimulated help anchor the feelings of the here and now for you as a team.

Baking is good clean fun

It’s a simple and fun way to inject some humour into your workplace. Its, cheap and easy to bake a cake and everyone can get involved.

Baking for others feels good

Sharing is caring. Making others feels good with what you have created, putting smiles on their faces (unless the cake is dire in which case it’s more of a grimace).  Enjoying others tae pleasure from your offering is a feeling that you can’t always create in work projects.

Baking is synonymous with celebration

The word cake is associated with a party. A fun place with lots of energy, laughter and happiness. Making your team feel like being at work is a celebration can’t be a bad thing.

Show us your bakes

Our Star Baker is yet to be decided as we still have 5 to bake but we have a front runner who has iced their way to the front of the baking pack.

While we wait to crown our champion here are some great bakes and showstoppers from the professionals at the GBBO. Tweet us your creations at @alivewithideas, we would LOVE to see them.

Useful links

5 reasons baking is good for mental health

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“‘We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q