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Meet the team that brings us Alive – Pete

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Meet the team that brings us Alive – Pete

Meet Pete, our lovely designer, who likes to keep a sharp eye on the ball … and all things design too.  

We hear about life as a freelance designer and why this life suits his love of design and helps him push visual boundaries.

How did you get into design in the first place?

I was always more creative than academic and just followed what felt like a natural path from art gcse, to a-level then on to art college where I spent the first months working in a different art/creative discipline each week, graphic design being the one that I enjoyed more than others.

I think the fact that you can start off on paper and see ideas and concepts develop through to the screen/mac then on to a final deliverable is what appealed as the creative process offers variety.

When did you join Alive? 

I started freelancing back in November 2017 and never really left :). The lure of the banter in the Alive studio has proven too much for me to resist.

What are your key responsibilities?

I’m on hand to help with any project that needs doing, from small amends and tweaks to starting off new concepts and projects, and everything in between.

I quite often work on projects and pitches that need a concept or a new look and feel and start by researching and understanding the brief and what the client is looking to achieve. I start most of my projects in the same way – getting an understanding of what’s required then exploring the likes of pinterest and behance, gathering inspiration and examples for a mood board. I then produce my concepts and pull everything together into a pres doc ready to share with the client.

What projects do you most enjoy working on?

I’m happy to have a go at anything I can help with, but I most enjoy working on campaigns that involve a new look and feel to be developed and rolled out.

I really enjoyed working on the Fujifilm project and injecting some creativity into their existing identity. Exploring new ways we could use colour and shape to bring the project to life.

Working with shapes and colour to try to push boundaries visually by introducing these elements into projects is something I take pleasure from. Particularly where clients are often used to seeing the same styles. I enjoy exploring lots of different creative approaches and follow design inspiration sites to keep informed on the latest trends and styles.

What’s it like working at Alive?

I’ve worked as a designer for almost 15 years now in both full time positions and as a freelancer.

Freelancing has given me the opportunity to work in lots of different studios and agencies and I can honestly say that none come close to Alive. The team are by far the best bunch of people I’ve worked with and there is never a dull moment. The variety and the quality of work that everyone is producing is up there and the fact that you have a laugh everyday whilst still producing such great results is a real pleasure.

Where are we most likely to find you outside of work?

Football takes up a lot of my time at weekends. I take the kids to their matches and also play myself.

We’ve also just started an Alive 5 aside team which gives us something to look forward to on Tuesday nights. We didn’t get off to the best of starts but things are slowly improving. We will do a special blog post when we win our first trophy!

Little Albie arrived last May and I like to spend as much time as I can with him, taking him swimming and out for walks. He’s just started crawling so I’m going to have to be on my toes a bit more now with him.

Finally, something we’d never guess about you?

I love a laugh and am quite partial to karaoke, especially after a few beers! We have an annual football awards do and a Christmas party that always involves fancy dress and karaoke. I dressed up as ginger spice and did a drunk rendition of ‘if you wanna be my lover’. I can dig out the photos for you but the video has mysteriously vanished…

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q