Who are the Eminent Adversaries in Your Comms Fight Club?
What keeps you up at night and fuels your insomnia?
What victories are you fighting for in your organisation?
We’re well aware that the war on coronavirus is a key fight that we’re all facing right now and will continue to battle for some time to come.
But what are the other organisational concerns that comms teams can help to grapple with, the ongoing challenges that our skill sets were made for?
You might not be ready to burn the corporation down but what are you prepared to stand up for and what would make you put yourself on the line to win the fight?
Our latest vibrant visual takes a look at the conversations that really matter…
COMMS FIGHT CLUB
Comms professionals should never be left on the side-lines to watch events unfurl or called in at the last minute. They should be involved from Round 1 – playing an active role in tackling every challenge your organisation faces. You need to be part of the fight.
Time to square up to some common conversations.
1 in 4 people experience some sort of mental health challenge.
IC pros can help influence attitudes and behaviours, encouraging and enabling a psychologically safe, happy and healthy environment. They can empower managers to be curious about their people, committing to listening and supporting them.
Digital transformation programmes tend to centre on the people, process, technology triangle. But the people part often falls behind, putting the entire initiative at risk.
Comms teams play a vital role in planning and executing a comprehensive strategy prioritising people keeping everyone informed and engaged preventing confusion, frustration and resistance.
Availability of skills is a major concern for 79%* of UK business leaders. This means identifying, nurturing and retaining talent is vital.
IC teams can help build a robust employer brand and deliver innovative talent attraction strategies needed to support the organisation’s growth.
Investors are backing away from organisations contributing to climate change, while customers and the talent pool are seeking those who are environmentally conscious.
IC teams can help educate and inform stakeholders, engaging employees and bringing sustainability policies to life.
Remote and flexible working
Continuously improving technology plus recognition among organisations on the benefits of remote and flexible working, mean traditional ‘9-5’ hours are numbered. The shape of the workforce has changed with more of us completing tasks remotely, meaning comms is the link that keeps employees connected, no matter where they are or the role they fulfil.
Comms is the bridge that needs to keep people connected and living the culture, no matter where they might be or the role they are fulfilling.
Diversity and inclusion
Organisations offering a diverse and inclusive culture are well placed to innovate, grow and outperform competition.
Comms teams help to make diversity and inclusion the priority it needs to be. They can elevate this agenda among senior leaders, encouraging them to be vocal on the benefits of diversity.
Health and Safety
Promoting health and safety is paramount for every organisation yet communicating them can be difficult.
IC pros can help shift behaviours, supporting the safety agenda through a clear comms strategy, effective tactical implementation and clarity of message.
Cyber security is not only an IT or board-level issue, all employees should be involved so educating everyone on such risks is crucial.
Comms teams have the opportunity to advise and lead on the most effective ways to communicate messages, influencing behaviour while reducing risk and protecting reputation.
“Start a fight. Prove you’re alive.”
It’s time to stand up and take your place in the ring.
Be part of the fight and the conversations that really matter.