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INFOGRAPHIC: Lights, Camera … Animation!

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INFOGRAPHIC: Lights, Camera … Animation!

Lights, camera, action.

We know the traditional cue for a film crew on-set.

Now, we are all creators and directors of our own mini-productions, with the technology at our fingertips and illustrations, graphics and special effects to add sparkle.

Here’s how to make your motion production professional – Lights, Camera … Animation!

This is an infographic. The accessible content is available in the panel underneath.

This blog was based on the thoughts shared in this LinkedIn crowd-sourced article.

Take your seats and prepare to be transformed into a delightful new world where anything is possible.

Here’s our blockbuster guide to create the animation of your dreams.

 

Hook the audience

What are your spectators there to see?

  • Align style with message, audience and purpose.
  • What will influence the style? Nature of content nature, audience, emotions and tone.
  • What styles are there? 2D, 3D, motion graphics, stop motion, frame by frame, vector, realistic – or a hybrid.

Screen of choice

Understand how it’s being watched

  • Prioritise a ‘hook’ for the short attention span of social media audiences.
  • Craft longer-form storytelling for brand films and explainer videos.
  • Consider interactive and responsive animation for web.

Splendid scripts and storyboards

Building a story that demands attention

  • Define who is telling the story narration and any dialogue. Pace plays a big role in holding attention.
  • Ensure the key messages and takeaways are unmissable and align with communication goals.
  • Think about the staging – use a variety of camera angles.


Powerful props

Bring the animation alive with elements, actors and attire

  • Supercharge your output with icons, characters and backgrounds, with colours, fonts and shapes that are consistent with brand guidelines.
  • Optimize for size, resolution and format.

Source assets or create them with Illustrator, Photoshop, Cinema 4D and Blender.

 

Action!

Get down to business with creative wizardry and tech skills

  • Power up with After Effects, Premiere Pro, Cinema 4D or Blender.
  • Create motion using keyframes, easing, transitions, masks, filters and plugins.
  • Don’t underestimate the power of the right sound effects and music.


Dress rehearsal

A tech run through before sharing

  • Test timing, flow, and quality rigorously before unleashing your masterpiece.
  • Nail format, compression and quality whether the final output is an MP4, MOV or GIF.

Keep it snappy with attention to file size, loading speed and compatibility.

Curtains up!

Be ready to evaluate and improve when the reviews are in

  • Edit and refine to get the end result perfect.
  • Evaluate using metrics — views, likes, shares.
  • Dive into audience insights through surveys or polls.

So, the stage is set, the house lights are up – it’s showtime!

 

This blog was based on the thoughts shared in this LinkedIn crowd-sourced article.

 

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Emily Stoten — Head of Marketing, Selecta

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Jo Hobbs — Communications Manager

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Sarah Crowdy — Campaign and Media Officer Communications, South East Water

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Sobha Varghese — Tata Consultancy Services

“We had the privilege to work with the Alive team. It was our first time to be involved in creating an animation for our patients within paediatrics. The team were approachable, friendly, creative and very accommodating. Your vision for what you want to create, is at all times acknowledged, appreciated and accommodated by the team. They worked effectively and with great passion towards our project and worked not only alongside health professionals but also our patients who really enjoyed the experience of working with the Alive team. It has given our team the confidence and inspiration to do further projects in the future. We highly recommend Alive and their exceptional team.”

DR ELENI ATHANASAKOS, Lead Paediatric Clinical Scientist — NHS Barts Health

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

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Lianne Springer — Communications and Engagement Lead

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Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

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Georgia Beech — Internal Communications Specialist, Ocado Group

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Sarah Wright, Head of Communications and Campaigns — NEA

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Alana Khaytin, Communications Specialist — Braskem America

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Sara Langston, Patient Engagement & Marketing Manager — italk

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Steph Tranter, Hybrid Exec Coach & Psychologist — StephTranter.com

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“This looks amazing - brought a smile to my face scrolling through it :-)”

Jack Ford, Head of Marketing — streamGO

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

“Boom!
Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

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Amy Lilja, IC Manager — Hennepin Healthcare

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
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