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INFOGRAPHIC: 16 Ways to Use Video in Internal Comms

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INFOGRAPHIC: 16 Ways to Use Video in Internal Comms

Video has become an essential part of the online experience for everyone.

Our report into creativity in internal communications revealed that 69% of IC pros are using video to engage employees and 41% plan to increase its usage over the next year. There really is no shortage of benefits when it comes to incorporating this super channel.

Video is a highly personal and cost-effective channel that is easy and quick to absorb, always available and accessible on a variety of devices.

Organisations can create truly emotive content to enhance engagement, simplify complex information, share messages globally and record key moments.

Here we share some thoughts and ideas on how and when to use video throughout the business, courtesy of the fabulous folk at Qumu, the video production people.


“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q