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Creativity in Internal Comms Report – Available now

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Creativity in Internal Comms Report – Available now

Is there a well-guarded secret to being creative at work?
Are you wondering how others are getting it right?
How are you measuring up in the creativity stakes?
What barriers are fellow comms pros facing and how are they managing to succeed?

At the end of last year we launched a global survey to delve into creativity levels in the world of internal communications.

We focused on key sections including channels, digital, workplace environment and collaborative working. We were tickled pink by friends, colleagues and fellow communicators who shared the survey and provided their really well considered, detailed responses. From over 160 respondents spanning a whole world of industries, each offering their unique insight into creativity in their organisation, we’ve got a stack of great stuff to share with you.

We’ve collated responses and put together a valuable, practical and fun report that will help organisations across the land to work more creatively.

What the survey reveals: A sneak peek

  • 93% of communicators acknowledge the importance of creativity in internal comms
  • 81% say that this is reflected in the way they approach a communication/engagement strategy
  • Half currently use an ESN, most recognise its potential and plan to increase creative usage in the future
  • 69% use video but half admit it is only to a very basic level
  • Of the 20% using gamification, half plan to work on incorporating further usage into comms strategies
  • Many respondents unite over common barriers to creative working practices including opposition from leadership, time constraints, culture and budgetary issues
  • A number of respondents report a ‘skills shortage’ in terms of a lack of individuals with sufficient knowledge of creativity tools and methodologies.

The findings from the survey are presented together with a thoroughly creative report that:

  • Challenges the concept that creativity is reserved for the lucky few
  • Looks at common barriers to creative working and ways that they can be overcome
  • Shares some light-hearted experiences of things not going quite to plan
  • Contains personal stories and articles from internal communicators
  • Includes a number of easy-to-implement ideas on how to introduce more creative working methods
  • Shares our own thoughts about the subject of creativity at work

Never before has it been clearer that creativity has a significant influence on business performance. And it’s now widely accepted that employees with greater scope to be creative at work are more productive, loyal and engaged than their inhibited counterparts.

With innovation and creativity featuring at the top of the list as key professional skills, perhaps it’s time to become a little more open to creative working practices…

If you’d like to get your hands on a copy of the report, just get in touch and we’ll drop one in the post! Email or call us on 01256 331021.

“The guys at Alive understand the complexities of our business which means we don’t need to explain the detail of every project or design piece – they’re already on it, which keeps things moving and delivers the results we need.”

Emily Stoten — Head of Marketing, Selecta

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs — Communications Manager

“Thanks for all your help. We are delighted with the campaign, both in terms of the creativity and messaging but also the thought taken over the rollout of the materials. All looks absolutely fabulous!”

Sarah Crowdy — Campaign and Media Officer Communications, South East Water

“We went to ‘Alive’ for ideas on how to run a specific employee program in Europe. Alan and his team were brilliant in coming up with fresh, creative and practical approaches. The team took charge and executed brilliantly. We are pleased with the progress made so far and hope to have the same level of partnership and commitment going forward.”

Sobha Varghese — Tata Consultancy Services

“So glad that we chose Alive to create our new website. As well as taking the time to get the visual side of our requirement right, they worked with us to understand us, our business and our clients and reflect this across the site. We loved their flexible approach, which, coupled with the right level of challenge has replaced our old, clunky site with one we can be proud of. ”

Victoria Ford — Perago

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“‘We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron — KP Snacks

“Alive were professional, friendly and great to work with. Most importantly they were creative, helping us to bring an extremely important safety campaign to life.”

Jack Grasby — South Yorkshire Fire & Rescue

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q