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Say YES! to (dis)connecting

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Say YES! to (dis)connecting

It feels a bit weird to say yes to what could be construed as a negative word – disconnecting. That little ‘dis’ prefix immediately makes us think we’ll be missing out by not doing the thing.

But what we’ve found at unplugged central is that disconnecting actually helps you to connect – or reconnect – to all sorts of things.

  • You’re not depriving yourself of something – well, you are a bit! But by that simple action of putting your phone or other device away – for a weekend, a day or even just an hour – you’ll be amazed what can be achieved.
  • Where you might have been mindlessly scrolling through social media posts that almost certainly make you cross or agitated, you are now giving yourself permission to connect in other ways.
  • If you’re not glued to your phone on that walk at lunchtime you might say hello to fellow humans. You might turn – or return – to analogue activities that give your fretful brain a bit of a rest. I quite often incorporate a little 15 minute drawing session into my lunchtime break – and after a morning of Teams meetings it feels like a refreshing waterfall for my eyes not to be looking at a screen.
  • If you’re not checking your messages and emails in the evening you have more time to interact with family members who are right there in front of you – and it can only be a good thing to help the kids build these good habits too.
  • Instead of reading addictive yet frankly vacuous celebrity gossip online you might instead reach for that book you’ve been meaning to get stuck into and rediscover the joy of real reading.
  • Rather than losing precious time fiddling about with nonsense on the internet (we ALL do this sometimes and heaven only knows where the time goes) you might instead arrange to meet a friend for coffee or a drink – or (shock, horror!) call them on the phone – to learn what’s going on for them and share your own challenges and successes.

Disconnecting for a bit is good for you – like the old IT advice to unplug and plug back in for a tech issue. It works for us too and you’ll find yourself re-energised and much more effective as a result. Comms Unplugged is the living proof of this and the concept is one you can incorporate into every day. Even half an hour will make a difference.

So do it – say YES! to disconnecting and see what time you’ve reclaimed – you’ll probably surprise yourself.

By Sally Northeast from Comms Unplugged for Alive!

“I feel like they own and care for the project as much as we do! I would not use anyone else for my creative work and think Alive is ahead of the game.”

Jo Hobbs | Communications Manager

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“Alive worked seamlessly as an extension of our team, quickly understanding our business and customers. They’re reliable, patient and consistently follow through, embracing the revision process, which is invaluable for complex projects like a rebrand and website refresh.”

Emily Stoten | Marketing Director

“The whole project was amazing!…
As part of our team, Alive armed us with everything we needed. We didn’t have to do all the thinking and driving – Alive did this for us.”

Julie Taylor | Head of Group Communications

“Outstanding! Informative, developmentally appropriate, vitally fun and engaging. We really value Alive’s innovative approach.”

Kath Evans | Director of Children’s Nursing

“It was a pleasure working with Alive. They were responsive, collaborative, and delivered exactly what we needed. They worked closely to the brief, took on feedback thoughtfully, and brought the campaign to life in a way that was both clear and impactful. ”

Hannah Marshall | Communications Officer – Housing & Regeneration
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