CREATIVE WORKOUT:
When musicians hit a creative block with original music, sometimes they’ll switch it up and start a remix. They take something familiar and flip it into something fresh.
Grab your creative turntables, it’s time for a Brand Remix.
Get your imagination flowing in just 3 simple steps:
- Pick 2 brands or products
Think big, think weird, think random, any two! - Choose a signature element from each
This could be the design, a strapline or even the form and function of the product. - Remix the two brands or products together
Blend, mix or combine them together to create something unexpected, clever, or just plain fun.
EXAMPLE:
Here are a couple of example methods to get you started…
Apply a famous marketing slogan or visual style to a completely different brand.
Example: McDonald’s “I’m Lovin’ It” but for a luxury fashion brand
Combine two products or brands that don’t typically overlap to create a new concept.
Example: Pokémon meets Campbell’s Soup
Image credit: Jaime Sanchez
INSPO WARMDOWN:
A remix visual DJ…
Check out amazing brand remixes brought to life by visual artist Jaime Sanchez here.