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Infographic: The Seven Standards of Storytelling at Work



A key part of our role as communicators is to influence, inspire and motivate employees, winning their hearts and minds. 

The methods of communication we use to achieve this can be far more compelling if we use stories to bring our point to life because of their emotional, explanatory and persuasive powers.

In internal communication, storytelling has become an essential skill.

More often than not though, we’re pretty unclear about where to start.

We’re using #NationalStorytellingWeek as the perfect opportunity to share our thoughts on this and bring some structure, logic and clarity to your story writing. 

In our latest infographic, we share some of the ways that storytelling can be weaved through our organisations with seven simple standards that will help you and your stakeholders communicate in a much more moving and meaningful way.

2018 marks the 18th year of #NationalStorytellingWeek, created by The Society for Storytelling to raise awareness of storytelling and celebrate its incredible benefits. 

Use this as your opportunity to boost your skills and create your very own storytelling Wonderland...






Friday, January 19, 2018


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