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Accessibility: unlocking the digital door for everyone

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Accessibility: unlocking the digital door for everyone

Think about the last time you tried to get through a door that was too heavy, or a form that wouldn’t accept your postcode. Frustrating, right? Now imagine those barriers multiplied across every app, website and digital service you use. That’s the reality for millions of people every day.

Digital accessibility is about removing those invisible barriers and creating digital experiences that work for everyone. And here’s the best part – when we get accessibility right, we don’t just benefit disabled users, we improve the experience for all.

When we take barriers down, we don't just open doors. We open opportunities

Accessibility is about people, not checklists

One of the biggest takeaways from AbilityNet’s Digital Accessibility Webinar is this: accessibility isn’t about “fixing disabled people”. It’s about fixing the barriers we’ve built into our digital products.

That’s the heart of the Social Model of Disability – people are disabled not by their impairments, but by inaccessible environments. An unlabelled button, a video without captions, a PDF that can’t be read by screen readers – all of these are barriers we’ve chosen to create (often without realising it).

When we take them down, we don’t just open doors. We open opportunities.

The reality is that accessibility is a must-have, not a nice-to-have

Accessibility might feel like a nice-to-have, but the reality is it’s a must-have

  • Moral: Inclusive design says loud and clear, we care about people.
  • Business: Disabled people represent the world’s largest minority group, with spending power of over £274 billion in the UK alone. Yet 75% say businesses are losing them because of poor digital design.
  • Legal: Accessibility isn’t optional. International standards and local laws — like the UK Equality Act 2010 and the Public Sector Bodies Accessibility Regulations — require organisations to make their digital services accessible.

It’s the smart and right thing to do.

More than compliance, it’s about creativity

Accessibility is not about limiting design. It’s about expanding it. By designing for people with diverse needs, we create products that are more usable, more engaging and more resilient.

Think captions that help someone in a noisy café. High-contrast text that works better in bright sunlight. Keyboard navigation that speeds up productivity. Accessibility is innovation disguised as empathy.
Every step you take removes a barrier and makes you your digital spaces more welcoming

A journey, not a tick-box

Accessibility can often be seen as a one-off project you tick off the list. But that’s not correct.

It’s more like gardening: ongoing care, regular attention, and constant improvement. It involves design, content, procurement, policies and, most importantly, people.

Start small. Build awareness. Train your teams. Test with real users. Every step you take removes a barrier and makes your digital spaces more welcoming.

The potential is huge

Accessibility is about potential, not compliance. Potential customers, potential employees, potential impact. When we break down barriers, we give more people the chance to connect, contribute and create.
And that’s good for business, good for society, and good for creativity.

If you’re looking to improve your accessibility standards, give us a shout. We’d love to help.

 

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Jo Hobbs — Communications Manager

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Sarah Crowdy — Campaign and Media Officer Communications, South East Water

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Sobha Varghese — Tata Consultancy Services

“Alive helped us create a video of our response to the floods of winter 2019. Our Chief Officer received messages from all round the country praising us for it and was really pleased with both the video and the response to it.”

Alexander Mills, Communications Manager — South Yorkshire Fire & Rescue

“We had the privilege to work with the Alive team. It was our first time to be involved in creating an animation for our patients within paediatrics. The team were approachable, friendly, creative and very accommodating. Your vision for what you want to create, is at all times acknowledged, appreciated and accommodated by the team. They worked effectively and with great passion towards our project and worked not only alongside health professionals but also our patients who really enjoyed the experience of working with the Alive team. It has given our team the confidence and inspiration to do further projects in the future. We highly recommend Alive and their exceptional team.”

DR ELENI ATHANASAKOS, Lead Paediatric Clinical Scientist — NHS Barts Health

“‘The short animation developed in co-production with clinicians and young people is outstanding! Informative, developmentally appropriate, vitally fun and engaging. We are really grateful for the expertise of the Alive with Ideas team for their innovative approach in building children’s health literacy.'”

Kath Evans — Director of Children’s Nursing at Barts Health

“Our mission was to update our brand visuals to better reflect our innovative and forward-thinking organisation. After receiving numerous pitches from different branding agencies, Alive stood out with their clear passion and understanding of our identity and goals. We thoroughly enjoyed working with the Alive Team to create an engaging new brand that we are immensely proud of.”

Lianne Springer — Communications and Engagement Lead

“Alive wowed us during the pitch process and they didn’t stop wowing us throughout the whole project. Every person we worked with at Alive were so friendly, knowledgeable and clearly passionate about what they do. They have worked with us to really understand what we do and have created a new brand and website that really stands out from our competitors. Thank you!”

Louise Burnard, Head of Marketing and Communications UK — Be | Shaping the Future

“I think the team have done such a brilliant job, particularly with responding to our requests. It's one of the best mental health videos I've ever seen. Very proud to be associated with your exemplary work. Thank you so much.”

Dr Anna Batho — Clinical Psychologist – Critical Care, UCLH

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Georgia Beech — Internal Communications Specialist, Ocado Group

“This is brilliant. I wanted to give my heartfelt thanks to all of the team who worked on this. You all understood exactly what we wanted to communicate and why, and then managed to do it in a way that was far better than anything I could have imagined. I’m a bit choked up to be honest!”

Sarah Wright, Head of Communications and Campaigns — NEA

“Each time I work with the team, I am always stunned at the effort and creativity that goes into each detail and am always eager for the end result. The team is extremely accommodating and always provide a fresh approach to our projects that elevates our communications materials!”

Alana Khaytin, Communications Specialist — Braskem America

“What I really appreciate about Alive is that they work with us as partners, and care as much about getting it right for our patients as we do.”

Sara Langston, Patient Engagement & Marketing Manager — italk

“Alive are unique in how much they deeply listen and invest in you and your ideas. I have not come across a company that listens as much as they do to ensure your needs are understood and met (actually - they always exceed my needs and expectations). Everyone I recommend Alive to has an equally brilliant experience. When you work with Alive, you are not only getting some genius creativity brought into your life, you are also hanging out with some of the best examples of human beings I’ve ever known.”

Steph Tranter, Hybrid Exec Coach & Psychologist — StephTranter.com

“The (Alive) team were able to creatively pull together and document (in just over 2minutes) everything our service has achieved over the last few months, from thousands of prescriptions deliveries to hundreds of phone calls made to the vulnerable. The final product was so powerful and reflective of what our service has and continues to achieve. It couldn’t have been better received within the service – thanks Alive for once again helping us to communicate our vision!’”

Emma Wright — South Yorkshire & Rescue

“We worked with the team at Alive to create our staff recognition video.
At a time like this, its never been more important to share the amazing work that our staff have done and continue to do on a daily basis under very difficult circumstances. We wanted to shout about this and recognise that when the time came, South Yorkshire Fire & Rescue stepped up to the plate. We didn’t want an ordinary thank you post on social media or a basic email sent out internally, we wanted something special. Enter Alive. ”

Emma Wright — South Yorkshire Fire & Rescue

“Our company is fun, we have great brands, but most importantly we’re all about our people – and I wanted an agency who would understand that and help us bring it to life through our website and other comms. Straight away I felt that Alive ‘got’ us and provided the creative inspiration exactly where we needed it, as well as the technical expertise to deliver a well-functioning website.”

Keren McCarron, Head of Corporate Affairs & Communications — KP Snacks

“Boom!
Thank you so much. Incredible work done at incredible speed by incredible people.
Outstanding work as ever and what a turnaround. As for the concepts – wow. These are that good it would be an insult to describe them as just good. It’s a joke, quite frankly. This is exactly the Alive effect I was after. Right now I feel like I am living in an Alive With Ideas wonderland. Thank you!”

Jack Grasby, Campaigns Manager — SYFR

“If you are looking to improve creativity and build teamwork, I highly recommend a session like this for your team. No matter where you are in your creativity journey, a workshop like this can give your team a boost of energy and ideas to invigorate their creative thinking.”

Amy Lilja, IC Manager — Hennepin Healthcare

“Alive were there to help when we were working every hour to respond to the coronavirus outbreak. They gave us the creativity, ideas and support we needed to deliver campaigns which empowered our residents in the most difficult time most of us have ever seen, personally and professionally. The team understood what we needed, worked closely with us and delivered fast without any compromise on quality. Working with Alive has been a joy in the darkest of times and I have no doubt will have helped to save lives. Thanks team x”

Julie Odams, Assistant Director of Communications & Customers — Derbyshire County Council

“We got 'Alive' involved to help us shift mindsets across our organisation and they delivered! Using simple, clear and creative ideas the team have delivered us a campaign which has seen a dramatic increase in idea sharing and development. They’ve also played a significant role in creating a culture of shared success. I wouldn’t hesitate to work with again, in fact, we already are!”

Gavin Buckle — B&Q
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