Valentine’s Day is all about connection. Finding the right match. Exploring what makes someone them and deciding whether this could be the start of something special.
So this year, instead of flowers and chocolates, we’re doing things the Alive with Ideas way.

In the spirit of Valentine’s Day, we’re inviting you to swipe through what makes Alive… Alive. Think of it as getting to know our personality – our values, our instincts, and our creative chemistry – before deciding if we’re a match.
Because the best creative relationships don’t start with a pitch.
They start with curiosity.
Your potential match: ♥Alive with Ideas♥
Looking for: Bold collaborators and curious brands
Love language: Thoughtful ideas, collaboration, trust
Ideal first date: A conversation that turns into something exciting
Dealbreakers: Playing it safe, surface-level thinking
Alive isn’t one idea or one voice. It’s made up of people who bring different strengths, perspectives, and creative instincts all working together to create one experience.
Here’s what makes up our personality.
Lifelong creativity and natural instincts
Amy Betts: Designer

Bio: My family is pretty creative so it was always around me growing up and I just always saw myself doing something creative for my job!
Star sign: Gemini
Interests: Starting multiple craft projects (not always finishing), growing veg in the garden, watching mindless TV while scrolling Instagram
What this adds to the Alive experience: This is the part of Alive that creates naturally, explores freely, and isn’t afraid to start with a blank page.
Falling for the details
Andy Davies: Designer and animator

Bio: I’ve always been attracted to the creative industry since I can remember! I assumed everyone noticed the little things I did – watching Harry Potter for example and loving all the book cover designs and potion bottle labels. Those things meant so much to me, I knew that I wanted to pursue a career in the creative industry.
Star sign: Scorpio
Interests: Creative workshops, boardgames, Lego, obsessed with watching BBC design programmes
What this adds to the Alive experience: This is the part of Alive that obsesses over detail, storytelling, and turning overlooked moments into meaningful design.
Creativity that’s woven into everything
Kat Hassell: Illustrator and designer

Bio: I’ve always been creative. It’s in the genes! My Grandpa was an illustrator, my Nana a hobbyist, my dad and brother can creatively solve any problem and make anything. My mum and sister can bring you to tears with their writing without even breaking a sweat. Growing up we had a seemingly endless supply of sugar paper, pens, and clay. From an early age I was far more interested in making and doing than anything else. I remember Mum saying I was good at colouring within the lines as a toddler and I carry that as a core part of my identity to this day! I think it also helps that I fell madly in love with my Art Teacher (Ms Vogel, IYKYK), that I have a brain that is hardwired for tangents, and that there is no ‘right’ or ‘wrong’ way to be creative.
Star sign: Taurus
Interests: Walking in the woods, portraiture, wonky ceramics (the uglier the better), melting scrap metals, jewellery making with dad, zines, craft fairs, print/illustration fairs, admiring others’ creations
What this adds to the Alive experience: A deeply instinctive, maker-first creativity grounded in curiosity, craft, and emotional intelligence. Kat’s creativity values exploration over perfection and brings warmth, depth, and personality to everything it touches.
Creativity that feels natural
Laura Saitch: Design lead

Bio: I’m naturally quite a creative person! Always enjoyed drawing and doing crafts, so I think it lends quite well into the design world.
Star sign: Gemini
Interests: Hand lettering, building models, Lego, getting outdoors
What this adds to the Alive experience: This is the steady, confident creativity at Alive. The kind that guides ideas and helps them become fully formed.
Ideas with purpose & passion
Rebecca Westwood: Designer

Bio: I have been creative all my life encouraged heavily by my parents but I decided I was going to be a designer/creative after reading a book by Stefan Sagmeister and his love for typography.
Star sign: Capricorn
Interests: Fiction books, doodling, ballet, watching her twinnies grow and thrive
What this adds to the Alive experience: This is the depth of Alive where ideas are shaped by passion, craft, and a genuine love for design.
The full match
Individually, these qualities matter. Together, they’re what make Alive with Ideas.
This is what you’re really swiping right on:
- Instinctive creativity and thoughtful detail
- Natural confidence and creative leadership
- Passion, purpose, and a genuine love for ideas
The best relationships, creative or otherwise, aren’t about one perfect trait. They’re about how different strengths come together to build something better.
So if this feels like a match, we’d love to take it further.
Let’s have our first date.
Let’s talk ideas. Let’s collaborate. Let’s make something meaningful together.
Happy Valentine’s Day from Alive with Ideas!











