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For the kids...

Buckinghamshire County Council had dedicated a section of their existing website to children in care, which contained a good level of information but lacked personality, was difficult to navigate and failed to engage its intended audience of children and young people up to the age of 25. A number of improvements were required!

We were tasked with creating a new, independent website which needed complete rebranding and renaming along with a fresh, new logo.

The purpose of the website is to offer children in care a support platform and give them a voice to share their views and experiences. Users can also chat to their peers who share similar experiences, get involved with interactive polls and surveys and find fun things to do in their local area.

" Kids can be tricky to please and they tend to have their own ideas about what makes an inspiring website so we decided to provide a number of options in terms of its appearance, coming up with the perfect solution!"

Key messages included:

  • Fun and engaging is the top priority
  • Tone down the corporate feel
  • Max out on the personality!
  • Make is super easy to use

Main challenges involved:

  • Appeal to a wide age range
  • Visually appeal to a huge spectrum of tastes
  • Present the information in a way that would engage young people

We undertook thorough research of comparable sites, presenting a selection of the highlights to gather some perspective and spark some inspiration. We came across a number of sites that were great examples, rich in relevant content with clean and simple looks that would encourage children to get involved.

In order to overcome the challenges involved with appealing to such a wide range of ages, we split the site into two sections ~ 0-12 for the juniors and 12+ for the older kids.


We presented concepts for the overall branding, look and feel, suggested names for the site and offered a variety of visuals demonstrating our vibrant logo ideas. Kids can be tricky to please and they tend to have their own ideas about what makes an inspiring website so we decided to provide a number of options in terms of its appearance. We came up with the perfect solution, offering a selection of backgrounds to click through, enabling the kids to make their own choices about how they wanted to view their site.

And the end result? A fresh, interactive and visually appealing website that engages Buckinghamshire’s children in care, offering them practical support and a fun place to share their concerns, voice their opinions and have a little fun time!