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How to avoid magpie syndrome

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Magpie syndrome: an irrational affinity for shiny objects. Or in the case of IC pros, the latest digital bling that promises to transform the way your business communicates. We’ve all experienced the intoxicating sensation of feeling the holy IC grail is within our grasp only to find it’s just not that simple  ..


How Insight Can Drive Real Change

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If Internal Communication had a battle cry or -- better yet -- a protest march, the slogan might sound a little bit like this:   ..


Challenging the Rise of Channel Bashing

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Amazon recently announced the imminent opening of its second bricks-and-mortar bookstore.

The retail giant opened a 5,500 sq. foot bookstore in its hometown of Seattle last year, the new store is due to open in San Diego this summer, and plans are afoot for many more… 

Despite the advancement of the eBook, there clearly remains a desire for the original paper alternative. The book continues to thrive in a world where shinier alternatives exist because that’s what people demand. They will always have their preferences.  ..


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