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Stepping Out: five ways to know your audience

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In To Kill a Mockingbird, Atticus Finch famously taught his daughter Scout that you never really understand someone until you've stood in their shoes and walked around in them. 

That advice holds good for internal communicators too.  ..


Infographic: creating an enviable employee experience – The Wonka Way

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Wouldn’t it be wonderful if people were so passionate about your business that they’d do anything to take a glimpse inside? 

A true golden ticket moment.

Admittedly, without the draw of hot chocolate rivers the job is a little tougher. But we can still drive passion in our people and excitement for our brand and our environment. It just takes a little vision and some smart storytelling...  ..


Surfing the winds of change

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While the Scorpions yearned for the wind of change in their classic Cold War anthem, our own experience of communicating change can be quite different.  ..


Our key takeaways from Smile Expo 17

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Chat bots, social amplification, and ESNs were just some of the key themes to come out of the latest Smile Expo. We were thrilled to be asked to deliver a session on the Elements of IC and thoroughly enjoyed attending many of the others. Here are just some of our top takeaways...  ..


Alone we are strong… together we are stronger

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Who gives you permission to be happy at work?
Who encourages you to be the very best version of you?
And how do you bring it all together to work as one super team?  ..


Ready to go free range at work?

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Many of us watched Jamie Oliver reveal the plight of the humble laying hen in 2008. 

In response we flocked to buy British free range eggs and duly changed our shopping habits. It was simple - we understood that hens working hard to provide us with food deserved a better quality of life by displaying their natural behaviours.  ..


What IC pros don’t do

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Communicators are well-versed in answering the age-old question, “what is it you actually do?”. But rather than reeling off a list of skills, knowledge and accomplishments, should we be explaining what it is we don’t do?  ..


Reconnecting with the disconnected

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Frontline teams are the face of organisations, dealing directly with clients and customers. Yet, they are the teams most likely to feel disengaged. So, we’ve been out and about talking to the best IC minds in the industry to find out how we change this.  ..


© Alive With Ideas 2015