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Infographic: Navigating Nudge


If you want to influence a behaviour, then a great place to start is the EAST model from The Nudge Unit.  ..

What a chicken crisis can teach us about language


Chickens and communication don’t usually have a lot in common. But in recent weeks the KFC comms team has given a masterclass in how language can turn a crisis into an opportunity.…  ..

How do you identify your Changeimals?


Hatchimals were last year’s must-have toy. By changing the Hatchimal’s environment – its egg – an animal hatches from within. In times of change, employees can metaphorically become animals… or Changeimals, as we like to call them.  ..

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