Template Title

What a chicken crisis can teach us about language

on



Chickens and communication don’t usually have a lot in common. But in recent weeks the KFC comms team has given a masterclass in how language can turn a crisis into an opportunity.…  ..


Everybody’s talking about reputation. Are you?

on



From Taylor Swift to Uber, gender pay gap to GDPR, reputation keeps hitting the headlines. But what role do IC pros play in shaping and protecting reputation, not only for the organisations we work for but our industry and our own personal brands?…  ..


Infographic: creating an enviable employee experience – The Wonka Way

on



Wouldn’t it be wonderful if people were so passionate about your business that they’d do anything to take a glimpse inside? 

A true golden ticket moment.

Admittedly, without the draw of hot chocolate rivers the job is a little tougher. But we can still drive passion in our people and excitement for our brand and our environment. It just takes a little vision and some smart storytelling...  ..


Wake up to employee branding

on


Internal communicators have been rolling their eyes for a while now, as our organisations slowly wake up to the idea that employees make great external brand advocates.  ..


© Alive With Ideas 2018