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Everybody’s talking about reputation. Are you?


From Taylor Swift to Uber, gender pay gap to GDPR, reputation keeps hitting the headlines. But what role do IC pros play in shaping and protecting reputation, not only for the organisations we work for but our industry and our own personal brands?…  ..

Infographic: creating an enviable employee experience – The Wonka Way


Wouldn’t it be wonderful if people were so passionate about your business that they’d do anything to take a glimpse inside? 

A true golden ticket moment.

Admittedly, without the draw of hot chocolate rivers the job is a little tougher. But we can still drive passion in our people and excitement for our brand and our environment. It just takes a little vision and some smart storytelling...  ..

Wake up to employee branding


Internal communicators have been rolling their eyes for a while now, as our organisations slowly wake up to the idea that employees make great external brand advocates.  ..

Refreshing Your Rebrand


Business practices, marketplaces and customer behaviours are constantly changing.  ..

Building your Brand - 5 Lessons Inspired by Wrestling Legend, Big Daddy


You might have spotted that we're pretty enthusiastic about wrestling. And this fierce passion springs from those nostalgic Saturday afternoons watching ITV’s World of Sport, supporting iconic grapplers like Giant Haystacks, Big Daddy and Kendo Nagasaki as they thrilled the crowds. Proper childhood heroes, with stories steeped in dramatic history. Ooh, those were the days!


© Alive With Ideas 2015