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What a chicken crisis can teach us about language


Chickens and communication don’t usually have a lot in common. But in recent weeks the KFC comms team has given a masterclass in how language can turn a crisis into an opportunity.…  ..

How do you identify your Changeimals?


Hatchimals were last year’s must-have toy. By changing the Hatchimal’s environment – its egg – an animal hatches from within. In times of change, employees can metaphorically become animals… or Changeimals, as we like to call them.  ..

Why three is the magic number


Here’s a fun game. Next time you’re out and about, pay attention to the messages that assail you through advertisements, slogans or headlines as you’re going about your day. How many of them use groups of three words or phrases?  ..

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